-
BRAND POSITIONING AND DEVELOPMENT
They make the website as accessible as possible by increasing the relevance of the sector's main search terms and establishing authority in each market both externally and internally. Each brand is developed, customised, and adapted to the target audience through brand development and use stories to reach the customer through storytelling techniques.
-
TOURISM CHATBOT
Chatbot design and developmentStudy of dialogue and natural language processing:• Study of the process to be automated and design of the conversation schema• Design of the Natural Language Processing that will govern communications between bot and human• Design of the rules and regulations that define the behaviour of the chatbot• Design of the dialogue semantics and the tone of messages as per the platformBot coachingLearning and improvement of the AI:• Recurring analysis of dialogue between bot and human• Study of specific answers• Optimisation and improvement of the system through new rules and vocabulary• Continuous improvement of the customer experience
-
STRATEGY AND VALUE PROPOSITION FOR SMART DESTINATIONS
Braintrust focuses on travellers' trips from start to finish, improving experiences, satisfaction and recommendations, encouraging tourists to return, and increasing their spending. This boosts local economies, protects tourism capital and brings regions together, with sustainability as the goal.Solutions are tailored for each customer, responding to very specific needs and making each project unique:Strategies and Tourism Development• Offices to design, implement, implement, assess and monitor next-generation plans• Strategic sustainable tourism plans• Creating and supporting a report to fund SETUR's programme of sustainable tourism plans for destinations• Destination commercialisation and promotion strategies• Marketing plans• Repositioning the destination's brand• Premiumisation strategies• Creating a product club• Product design, launch and testing• Communication plans• Deseasonalisation policies• Plans to attract and develop MICE tourismDestination experience• Design of the traveller experience• Review, update and revitalisation of products• Diversification of tourist attractions• Training models and plansDigitalisation and Transformation Strategies• Analysis and implementation of augmented reality solutions• Design of user experiences and modernisation of apps• Development of tourist management dashboards• Gamification strategies
-
WANDO EXPERIENCES
Wando is a tourism intermediation platform for destination experiences which aims to ensure that all the information generated on the platform, combined with that which can be obtained from other public and private sources, can add value to this knowledge through data analysis processes. It provides a tourist-focused platform to encourage multimedia communication. The digital commercialisation of experiences means that destinations have access to extremely valuable information, covering topics such as consumer patterns, the geolocations of these experiences, and when experiences are, or will be, taking place. This information can be viewed through business dashboards, used with artificial intelligence to create virtual assistants or systems that provide recommendations, with machine learning for systems that predict demand based on season or pricing, or with blockchain, applying smart contracts to hiring processes or the charging/payment of commission. The only way to highlight these technologies is from the perspective of an integrator between supply and demand. Wando stands as an intermediary with a completely technological vision of the intermediation process of the supply of experiences.
-
DEVELOPMENT OF VIRTUAL IMMERSIVE CONTENT
Anova IT Consulting works on the conceptualisation, creation and development of 360º videos for virtual glasses and mobiles, adapting the content to the needs of each customer and each objective. Likewise, it uses video gaming technology to generate the spaces where the immersive content is projected.360º videos, also known as immersive videos or spherical videos, are video recordings where a view in every direction is recorded at the same time, shot using an omnidirectional camera or a collection of cameras. During playback on normal flat display the viewer has control of the viewing direction like a panorama.VR videos and Immersive Virtual Reality achieve a greater impact on customers, as this experience enables virtual reproductions of real-world conditions in different business processes such as training, selling services, predicting consumer behaviour and demonstrating product manufacturing processes for international fairs, events or conferences.
-
DEVELOPMENT OF TOURISM APPS. APP FOR THE TOURISM DEVELOPMENT OF AN AREA
Anova develops digital solutions and mobile apps with the aim of launching a digital guide through which users can access tourist information and stay up-to-date with the range of products and services in the area.The solution consists of a management tool whereby all the roles and entities participating in the ecosystem are parametrised:• System configuration• Content management• User management• Report visualisationFor its implementation, Anova is responsible for establishing functional requirements adapted to the particular needs of the area, the design of the solution's look and feel, the development of features and provision of content. Prior to implementation, thorough testing is carried out and training provided for the various agents who will manage the solution. Naturally, Anova supports the customer after its launch with a maintenance service to resolve any system issues.
-
TOURIST GUIDE APPS WITH AUGMENTED REALITY
This company develops mobile app guides for tourist destinations, museums and unique sites that use augmented reality content and elements of gamification to make tourism experiences more attractive.
-
GESTDOC360
GestDoc360: the RPA Software Robot created in Madrid that enables public processes to be robotised and automated in a simpler way and in compliance with all the current legislation in our country.GestDoc360 enables the quick robotisation (in compliance with all legal obligations) of all administrative procedures, the processes of electronic headquarters and guarantees regulatory compliance; this is done through a Zero Code programming system, that is, without the need for traditional computer programming, but rather the language of the administrative workers by way of a virtual assistant to develop process robotisation.GestDoc360 is present in over 100 town and city councils in Spain.
-
PAST VIEW
Past View provides a guided tourist route with smartglasses (virtual reality glasses), taking visitors through the most emblematic parts of cities like Seville, Barcelona, Granada, Athens and Ephesus. Through this device, which uses virtual reality and augmented reality, users can visit the city's cultural heritage in different eras.Past View is a complete sensory experience that goes far beyond a conventional guide system. It consists of guided routes that allow tourists to see what the spaces they are visiting looked like in different historical eras.The Past View device, comprising smartglasses and a touch pad, allows visitors to dive into the past through virtual reconstructions and augmented reality technology, bringing them closer to the historical areas in an immersive way. Thanks to movement sensors, users can view panoramas of the past, comparing them to the present and thus improving their sensory experience of a different, cutting-edge tourist visit.
-
CHEF'S VOICE: A NETWORK OF ACCESSIBLE RESTAURANTS
Chef's Voice is a web tool that enables the restaurant sector to be digitalised and shared, without forgetting the need for universal accessibility.Through the creation of networks of establishments, the destination can share and promote them in different languages and guarantee visitors a digital, sustainable and safe alternative that is accessible to all.Each establishment has its own QR code or access link, the activity of which is regularly monitored through the creation of statistical reports with usage patterns.Characteristics of the tool:• Geolocation• Available in up to 14 languages• Universal accessibility. Content to read and to listen to• Simple, safe access with no advertising• Allergen information• Easy management from any device• Sales thanks to the orders and deliveries gateway (optional and free)• A range of designs• Easy to share on social networks and other promotional mediaChef's Voice is a tool for fostering universal accessibility and its management, thus promoting the destination's competitiveness.
-
PUNTODIS COVID-19 CATALOGUE
It has become essential for establishments to take measures to adapt to the new reality generated by Covid-19. Puntodis have created an extensive catalogue of high-quality, low- cost solutions which also take into account accessibility for everyone, with or without a disability: universal accessibility.• Chef's Voice: the accessible, hygienic solution to share restaurant menus with customers • Classic arrow floor-marking stickers to indicate direction of travel within establishments • Disinfecting floor mats • Floor marking stickers for accessible routes• Vinyl stickers with a tactile strip • Hanging signs for capacity control • Floor marking stickers for advice on social distancing • Hand sanitiser dispensers • Floor markings with directional tactile arrows • Floor markings for capacity control • Capacity stickers • Footprint floor stickers
-
GAMIFIED MOBILE GUIDE
Experiential mobile digital guide that connects the physical and digital worlds. Mobile digital guides that geolocate Points of Interest (POIs) on a map in 2D and 3D with multimedia information and encourage visitors to move around the destination to complete missions through gamification. The innovation and intelligence of the tourist guides come from a combination of four elements: 1. Geolocation: spatial identification of resources and services at a destination about which multimedia information is provided.2. Gamification: the use of gaming techniques in the territory to motivate visitors and improve their experiences.3. Datification: the use of data generated by visitors, duly grouped and anonymised, to improve their experience and help in the destination's decision making.4. Augmented reality: digital elements are used to improve the information and connect the physical and digital worlds.The value proposition of this solution is based around four aspects:1. Innovation: offering an improved visitor experience through gamification, geolocation and augmented reality, as well as the automated collecting of data. 2. Modular technological platform: through an app builder technology platform that enables the generation of mobile apps and enriches or modifies them, adding and eliminating modules to adapt them to the needs of each destination, including integration with third-party applications.3. Short development time: the platform enables the development of the apps in a very short time, which can range from two to four weeks, resulting in a fast and efficient solution.4. Reduced prices: the "app builder" model, together with training and the ongoing improvement of each app, incorporated into the next one, allows for a very competitive pricing policy, reducing the market price of the product by more than 80%.
-
DINAMIC URBAN COMMERCE (DUC)
DINAMIC URBAN COMMERCE (DUC) provides local and destination managers with a multi-service citizen card to facilitate the provision of hyper-personalised services that improve citizens' and tourists' experiences in their daily lives. They also supply a source of real-time data and relevant analyses to provide information for administration and planning, and for other agents within the urban ecosystem.DUC is a cross-cutting platform that provides city management indicators, covering all sectors and stakeholders, business, services, associations, public administration and public services.• A modular platform as per requirements• Smart CRM with a single behaviour record • Multi-channel digital communication system (apps, websites, etc.)• Dashboards of indicators based on Big Data, consumption and interactions with the destination • Modules on winning loyalty, customising attractions and personalising services • Survey and citizen participation system• Integration with other digital assetsCurrently the most comprehensive tool for interacting with citizens and tourists, and developing indicators that improve and revitalise local economic activity. It covers everything from a system for collecting data on passes, citizen participation, bookings and service sales to the automation of actions based on behaviour.DUC is a robust and profitable cloud-based platform that combines multiple digital tools and advanced functionalities in a single tool. It simplifies complexities and the cost of connecting citizens with the services, information providers and local stakeholders within the city.
-
MISTERPLAN DESTINATIONS
A comprehensive solution for the management and commercialisation of municipalities and tourist destinations, which includes:• A public tourist attraction management system. Online sales, ticketing system and access control. Ideal for museums, visitor centres, events, workshops and more.• System for the incorporation and online offer of private tourism products. This allows the creation of a marketplace where private companies can sell their products online • A marketing system for tour operators and travel agencies to register and purchase tourism products from the city or destination • Software to create and manage city-card packages and solutions with access to a range of tourism products (including online sales)
-
MABRIAN TOURISM INTELLIGENCE PLATFORM
The Mabrian Tourism Intelligence Platform offers information and indicators based on real-time data analysis in a simple, user-friendly way, designed specifically for the management and promotion of tourist destinations. The service is provided under a platform subscription model, which is complemented with an accompaniment and tourism advisory service, as well as a report service.Access to the Mabrian Tourism Intelligence Platform is adapted to the needs of each customer in relation to three factors: number of destinations to analyse, number of markets to be included in the analysis and type of data to include. Moreover, it includes a support service with analysts and tourism consultants to facilitate the use of the information in decision making.
-
TOURISM INTELLIGENCE PLATFORM
The Kido Dynamics tourism intelligence platform provides indicators and useful information about visitors and tourist activities in the destination to guide managers' strategic decisions, assessing their impact in real time and definitively contributing towards the destination becoming a Smart Destination. The Kido Dynamics tourism intelligence platform enables other agents in the sector (hotel companies, restaurant and leisure chains, event organisers, real estate managers, etc.) to obtain the most up-to-date information on the profile of visitors and tourists in the area of interest, compare it with those of competitors and thus detect changes in habits or new market niches that can contribute to the design of a much more attractive offering. Kido Dynamics also commercialises access to these indicators through queries made to a REST API developed for this purpose. The aim is to simplify integration with other Business Intelligence viewfinders and platforms as an additional source of data.Covid-19: The level of mobility is one of the most relevant indicators for the spread of the Covid-19 pandemic. The mobility analysis solutions marketed by Kido Dynamics can help determine the real impact of the pandemic on a municipality, based on the actual residents rather than on data from the National Statistics Institute (INE). This makes it possible to identify which mobility scenarios are having the greatest impact on the spread of the virus, as well as predicting the most accurate measures and monitoring the impact these are having.
-
TOURISM CONSULTANCY TO DRAFT AND IMPLEMENT TOURISM SUSTAINABILITY PLANS
Analysis, development and drafting of tourism sustainability plans for ordinary Secretary of State for Tourism calls for proposals, and extraordinary Next Generation European fund calls for subsidy applications.• Proposal designs• Project integration into the four key areas of the programme: Green Transition, Energy Efficiency, Digital Transition, Competitiveness• Drafting of the explanatory report for the project, adjusted to the principles of the project• Dynamics for participation, government teams, technicians, local entrepreneurs, associations and local residents• Technical assessment and monitoring
-
DIGITAL TOURIST OFFICE
Digitalising the tourist office to interact with the tourist before, during and after their visit:How much does the tourist office spend on printing? Maps, posters, marketing campaigns, etc. And all in different languages. Digitalising all this information has two key objectives:• Saving paper• Gaining a better understanding of tourists' interests.Before:• Conversational websites and chatbots to send the tourist personalised information• Adapt the tourist's experiences during their stay in two key ways: ▪ What interests the visitor? Segmenting tourist attractions by traveller type ▪ How long will they be in the destination? Make it easy for the tourist to access the most important places to visit in line with the length of their stay and mobility in kilometres.During their visit:• Interactive media to avoid queues ▪ Interactive lecterns: installed horizontally or vertically. Easy to install and with no visual impact due to their size - they are usually under 32" high ▪ Interactive digital totems: designed to increase the impact of campaigns with which no one is interacting. These are between 32" and 55" high ▪ Wall-mounted touch screen monitors: these are cheaper than digital totems, but are more limited in terms of installation as the computer, cable and screen must be attached to a wall.• Making a visual impact to prolong stays ▪ LCD video wall screens. The most common are 2 x 2 m and consist of four 46" screens. This is the cheapest option and also allows different content to be shown on each screen. As they are modular, they adapt to any space ▪ LED video walls. These are much higher quality, and are particularly recommended for tourist offices which receive direct sunlight and where screen visibility may be poor due to reflections. They can also cover any surface with 50 x 50 cm panels, with none of the gaps that LCD video walls can have. • The opportunity to download all this information to and monitor it on their smartphone
-
PHONE BOX TURNED TOURIST OFFICE
What can I do with the unused phone boxes in my city?As per the New Law on Communications, Telefónica will stop maintaining the 15,000 phone boxes we all see every day from 1 January 2022.And how can items like these that have become obsolete be useful?For two reasons that are important when taking any public initiative:• Making the most of the work already put into the phone box and the electrical connections it already has The phone box already has an electrical supply and connections to dashboards, saving money, time and effort put into the most tedious part of any outdoor construction that requires an electric current• Making the most of the fact that it already has an internet connection. As phone boxes have copper cables, an ADSL connection can be set upAnd how can the phone box or the space it took up be used?• Convert the phone box into a digital information point for residents and tourists: ▪ Remove the phone and replace it with a 18.5" exterior touch screen to provide 24/7 information, all in just 15 minutes ▪ Use it for municipal event and agenda campaigns in key areas within the municipality ▪ It could even be used for public Wi-Fi and fast mobile charging with USB ports• What information can we include? ▪ Geolocated information » Cultural heritage, museums, monuments » Green routes, parks, outdoor activities » Leisure and shopping. Local gastronomy, craftwork, experiences » Attractions and events » Millennial. The most Instagrammable spots, nightlife• Administrative procedures• Tourist routes » Routes for one, two or three days » A route around the historic centre » A route through less well-known places » A route around local leisure facilities• The opportunity for the tourist to download all this information to view on their smartphone
-
RELAY BOX - REMOTE CONTROL VIA LORAWAN NETWORKS
Relay Box is a LoRaWAN smart load control system.Areas of application: • Control of fountains, showers, engines• Ventilation control (opening and closing of windows, etc.) operated in closed loop with a CO2 meter• Any type of industrial and domestic automation (doors, windows, blinds, lighting control, swimming pools, etc.)It is compatible with LoRaWAN and stands out for the following characteristics:• Wider activation range: the remote panel controls up to 480Vac of switching supply• Two devices for better performance: ▪ Relay Box – ready to be deployed inside the panel or near the load, to avoid electrical hazards Two inputs to be connected to the control unit: ▪ Two NO relay outputs ▪ Maximum switching voltage of up to 480Vac ▪ Output protected against overvoltage (inductive loads) ▪ CAT III electrical safety rating ▪ Designed according to UL, VDE and IEC safety requirements ▪ External control unit: for maximum coverage. Two outputs can be connected to the relay box: » Start and stop output to control water pumps, electrical motors, etc. » Activation programme at 15-minute intervals » Long-life batteries » NFC interface for commissioning and maintenance
-
TRAINING AND WORKSHOPS FOR SMART TOURIST DESTINATION MANAGERS
The Escuela de Inteligencia Turística (School of Tourism Intelligence) was founded on a philosophy of public-private collaboration across all activities in the tourism sector. For this reason, they have formed alliances with MTA CONNECT, an association that offers design and support services in institutional, business and academic spheres. All the courses have been created with theoretical/ practical examples of real experiences of implementing DTI transformation processes.The training offer is adapted to the real needs of the tourism sector, offering training in new professional profiles, supporting the competitiveness of tourist organisations and destinations.• Course on Smart Destination Management• Course on Standardised Tourism Intelligence Systems• Course on Indicators and Tools for Smart Destinations• Workshop on Smart Destination Standardisation• Workshop on Tourism Intelligence and success stories
-
MANAGEMENT PLATFORM FOR PARTICIPATORY PROCESSES IN THE PLANNING OF SMART DESTINATIONS
InnConsul is a citizen participation platform from which any destination can implement and manage its participatory processes. The design is based on developments on Consul, free software that is built and sustained by improvements introduced by companies and institutions.It enables compliance with various principals of civil governance: participation, transparency, collaboration and citizen empowerment, boosting electronic participation.It is a space for reflection, dialogue and collaboration between interest groups and allows new perspectives on the object of study to be incorporated into projects, while at the same time promoting learning through debate between participants.It can become a project management tool shared by different organisations, companies and institutions with their respective independent processes.The projects are managed with Innovaris acting as administrators, giving permission to other managers to run and monitor the project and participation in it.The platform features different methodological tools for participation: debates, proposals, votes and projects. Through the functions, characteristics and scope of each of these, as well as the design of the participatory strategy, Innovaris implements and manages each participatory process from start to finish.
-
VIRTUAL COMPETITIVENESS, INNOVATION AND SUSTAINABILITY TRAINING CENTRE
Inntraining is an online tourism sector training platform that allows both tourist destinations and private companies to provide training programmes within an intuitive environment.The platform has many different features:• Personalisation: by using the app, a personalised environment in line with the destination's branding can be set up• Official sponsors: there is a section for official sponsors. This provides organisations and professional associations with an extra tool to monetise the available training.• Catalogue of courses and highlighted courses: provides descriptions of the courses available with the option to highlight those being considered. This also allows events and news of interest to the student to be shared.• Teaching staff: descriptions and profiles of the teacher assigned to the course.
-
CSV ANALYSIS FOR TOURISM PROJECTS. MATERIALITY AND STAKEHOLDER ANALYSIS
CSV analysis aims to obtain profiles of local communities and groups of interest that may be affected, or that have direct or indirect interests in the activities and projects a company, organisation or public body may carry out. The risks, needs, expectations and opportunities of different local stakeholders are identified and understood, with the aim of getting to know the relevant aspects on which action can subsequently be taken. The fundamental objective of the Creating Shared Value (CSV) philosophy is to obtain proposals for initiatives that meet local needs, minimise risks and create value for both the company/ organisation/body and the local communities, including them in the local action plan, known as the CSV plan.
-
REAL WEB
If we live life in 3D, why is web browsing still 2D? Ideanto has changed the way of understanding a web page, creating spaces in 360º or in interactive 3D to change the user's browsing experience.In more than six years of development, the company has managed to create the only website in the world with a 360º environment based and managed from WordPress, where users can navigate both in a traditional way (through menus) as well as interact with the elements of the environment (videos, digital signage, PDFs, 360º videos, etc.). Naturally, both the static and dynamic content can be changed easily. All with versions developed specifically for mobile, for that work perfectly on any device.Real Web is perfect for adding value to any space (tourist attractions, hotels, restaurants, golf courses, beach clubs, etc.).