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ADVICE, TRAINING AND ASSESSMENT FOR SICTED – TOURISM QUALITY IN DESTINATIONS
Adapted to new technologies, Calidad en Red offers its services online, as well as in person, with the aim of providing clients with a useful and operational employment relationship.
Implement and maintain the SICTED model, Integrated System of Spanish Tourism Quality at Destination and Companies.
Conduct a study of the destination so that the implementation of SICTED in the destination is the one that best suits its needs.
Advice, training and assessment relating to SICTED, by videoconference and face-to-face.
Update the contents of the SICTED platform. Correct and updated management of the work platform.
Prepare and participate in improvement groups and destination improvement projects.
Analyse destination satisfaction surveys.
Help to prepare reports of the submissions for SICTED Awards.
Fortnightly follow-up meetings of the SICTED project by videoconference.
Promote the implementation of good practices in advanced management of SICTED.
Improve the tourist sustainability of the destination from the social, economic and environmental point of view. Aiming for compliance with the SDGs (Sustainable Development Goals).
Advance in the innovation of the destination and companies, informing of innovative tourist developments applicable to the destination or the company.
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TOURISM INTELLIGENCE TO OPTIMISE THE MODEL
The company helps measure data and turn it into smart information to better manage new models of tourism, providing information to facilitate the implementation of different actions, and generating a thorough, useful knowledge of the reality and opportunities in a given destination, making all local residents participants in the model.
They boost collaborative models that help promote the circular economy and local industry/activity, always with a focus on residents, and their relationship with tourists.
They define and implement smart, high-quality tourism procedures to assist with decision-making:
Optimising the tourism model
Studies on coexistence and residents' opinions.
Research into co-governance and public-private participation.
Analysis of new post-COVID traveller trends.
Studies on the consumer habits of travellers in destinations.
Identifying and categorising groups and profiles.
Tourism competitiveness and revitalisation programmes.
Studies on diversifying areas, broadening the appeal of the destination.
Benchmarking prices, products and services across the whole of the destination's value chain.
Developing loyalty programmes.
Analysis of the opportunities offered by the destination, and new business niches.
Sizing, segmenting and profiling travellers by place of origin.
Data research and intelligence
Tourism and sustainability observatory.
Analysing traveller satisfaction and recommendations.
Studies on brand image and position.
Managing and optimising flows within the city.
Analysing the socio-economic and environmental impact tourists have on the destination.
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AIR QUALITY IN THE CITY
Equipment for measuring air quality in certified tourist destinations for Indicative Measurementsaccording to European Air Quality Directive 2008/50/EC, and maps of dispersion of air quality.
The equipment measures very precisely the main gases and particles that affect the air quality of cities: NO2, O3, SO2, CO, PM2.5, PM10, temperature, pressure and relative humidity. The information is sent to a management platform, where the levels can be consulted. The data can also be integrated into city platforms or tourism CRM and can be displayed on information panels for tourists.
With the data from the air quality meters, the topography of the city, the weather data and the behaviour of traffic, a high- resolution, real-time dispersion map of air quality is created, with a precision of 5 metres and 1 hour. With this model it is possible to know how each pollutant is dispersed throughout the city, how it will change in future or identify how much traffic influences total pollution.
Applications or use cases:
Knowledge of outdoor air quality in real time for:
Tourist use
Sports
Citizen use
Map with dispersion of each pollutant throughout the city.
Air quality forecast for several days ahead.
Influence of traffic on total air quality.
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TECHNICAL OFFICE FOR IMPLEMENTATION AND MONITORING OF TOURIST PLANS
Design and adoption of mechanisms for the implementation and monitoring of destinations' tourism strategy and plans and projects; control of action implementation, overseeing the fulfilment of the indicators and assessing their impact.
Implementation planning.
Identification and engagement of agents and preparation of participatory scheme.
Dashboards for the analysis of the degree of execution and impact.
Contingency plans.
Social reporting of results.
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MANAGEMENT OF TOURIST DESTINATION MANAGEMENT ENTITIES
Comprehensive management of tourist destinations based on governance and sustainability, creating participation structures for tourism agents and implementing high added-value projects. These projects will promote and position the destination in the tourism sphere, and generate wealth and attract quality tourism.
Design of the destination's development goal-based roadmap. Technical, administrative and strategic project coordination in order to achieve the expected results within the expected deadlines and according to the budgeted resources.
Implementation of development projects involving all internal and external agents.
Technical coordination, approving the actions within the established deadlines and performing follow-up and assessment.
Administrative-financial coordination, monitoring the recruitment and justification process.
Management of project communication and awareness raising.
Control and analysis of the degree of successful execution and the achievement of goals, as well as the detection of deviations and implementation of preventive or corrective measures.
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WANDO EXPERIENCES
Wando is a tourism intermediation platform for destination leisure experiences which aims to ensure that all the information generated on the platform, combined with that which can be obtained from other public and private sources, can add value to this knowledge through data analysis processes. It is also a tourist-oriented marketing platform, promoting multimedia communication.
The digital commercialisation of experiences means that destinations have access to extremely valuable information, covering topics such as consumer patterns, the geolocations of these experiences, and when experiences are, or will be, taking place. This information can be viewed through business dashboards, used with artificial intelligence to create virtual assistants or systems that provide recommendations, with machine learning for systems that predict demand based on season or pricing, or with blockchain, applying smart contracts to hiring processes or the charging/payment of commissions. The only way to highlight these technologies is from the perspective of an integrator between supply and demand. It offers marketing, purchase management and enjoyment of experiences through individualised QRs, so that you can identify where the purchases come from.
Wando stands as an intermediation system with a completely technological vision of the marketing process of experiences for:
Destinations/Tourist Boards: channelling promotional actions to complete the tourist's customer journey (discovery- buy-enjoy).
Hotels: integrating the platform on its website to market experiences in the hotel or the nearby area.
Experience companies: a platform to centralise the commercial offer of experiences.
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AMADEUS DISCOVER
Amadeus Discover is a simple and efficient platform that allows tourist destination managers to recommend to travellers and locals the main activities as well as many other lesser-known activities in the area.
This tool allows small and large tourist destinations to digitalise the recommendation of activities, and facilitates the digitalisation and distribution of SMEs that offer local activities.
With this solution, the managers of tourist destinations will offer a better experience to their guests, at the same time that they increase the reservation of activities for the SMEs at the destination.
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DESTINATION VIDEO, AUDIOVISUAL PRODUCTION
Allard Producciones produces effective videos, and advises clients on how to choose the most appropriate video, by thoroughly analysing their audiovisual communication needs.
The internet is full of videos; the company helps to disseminate a town's professional video using the right tools to get the highest number of visits.
With original music, professional speakers, project storage service.
They are specialists in:
Drone recording.
Creation of documentaries.
Destination videos (tourism, gastronomy, sports, routes, underwater routes, culture, etc.)
New communication formats: Trips with production equipment, nautical material, influencers, restaurants, beaches.
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CO-APS
CO-APS is a mobile application that helps improve confidence in tourism with regard to the spread of COVID-19 through density management on public transport and in public spaces.
The CO-APS platform implements mobile technology to compile anonymous user data, open data on cities and third-party service data to provide relevant information on crowds and density to public transport operators and city authorities.
CO-APS is the result of a project co-financed by the European Institute of Innovation & Technology (EIT), an organisation of the European Union, within the Horizon 2020 Programme. Its development involved AIR Institute, the Polytechnic University of Catalonia (UPC), UITP (International Association of Public Transport), Sparsity Technologies, Karditsa, the city of Istanbul, Sofia Development Association, EGTC Efxini Poli – Network of European Cities for Sustainable, and TMB (Transports Metropolitans de Barcelona).
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TERRITORIAL DEVELOPMENT STRATEGIES, SUSTAINABILITY PLANS FOR TOURIST DESTINATIONS
AEICE, Clúster de Hábitat Eficiente, has extensive experience in projects related to territorial development, heritage, tourism and language, and has a specialised working group made up of more than 30 companies, universities, foundations and technology centres.
Regarding natural and cultural heritage as an engine of sustainable development and with the capacity to promote strategies that generate employment and economic activity in specific environments, the cluster considers the possibility of working as a team with local administrations in the preparation, proposal, technical management or promotion of projects around the sustainability plans of tourist destinations.
Seeing heritage as its field of excellence, it stresses global the dimension of the habitat sector and its entire value chain, which the cluster helps with revitalisation of collaborative processes and the promotion of innovative projects aimed at ecological and digital transformation and territorial cohesion.
One of the most significant examples of its work in this field is Duero Douro, Patrimonio para el Desarrollo, which over the last few years has implemented a multitude of projects to achieve a tourist destination of excellence around the Duero basin in Spain and Portugal.
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CREATION OF A BRAND FOR A TOURIST DESTINATION
More than 20 years working in the graphic design and communication sector.
AcciónMK renders a wide variety of services focused on adding value to the destination in communication and brand positioning.
They offer consulting on the positioning of the brand and corporate identity. They have a global vision of the needs of companies and organisations and, as a result, offer tailored solutions based on experience, proactivity, multifunctionality and versatility.
Their objective is to promote a brand identity that conveys the destination's values, connecting it with the tourist; through its own identity, building a promise and a distinctive, relevant and sustainable brand tourism experience over time.
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TOURIST SUSTAINABILITY PLANS IN DESTINATIONS
The Programme of Tourism Sustainability Plans in Destinations is the Spanish tourism administration's main instrument to help with the sector's transformation. It emanates from the strategic axis of "Collaborative Governance" in the General Guidelines for the Spanish Sustainable Tourism Strategy 2030, in line with the Sustainable Development Goals (SDGs) of the United Nations 2030 Agenda.
Provision of services to local entities to design and execute the PSTD Tourism Sustainability Plan, taking into account the local needs to improve the competitiveness and sustainability of the tourism model. Technical assistance is provided for the reporting and documentation required for submission to the national calls for Tourism Sustainability Plans in Destinations.
Proposal designs.
Drafting of supporting report.
Development of dynamics of participation for stakeholders.
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COUNTING PEOPLE ON BUSES USING ARTIFICIAL INTELLIGENCE
Mobility is one of the main concerns of cities striving to become smarter and more sustainable. Traffic congestion, pollution and providing a safe environment from COVID-19 raise serious concerns, especially in large cities.
The solution offers:
Traveller safety: Real-time search for weapons among travellers with image capture and immediate warning.
Detection of vehicles, animals or people using the cameras already installed.
Ability to derive insights and value from bus, infrastructure and operations data. It means automatically collecting and transmitting vehicle data, providing the operator with an up- to-date view of the fleet.
Social distancing: This solution faces the challenge of collecting insights from the cameras already available throughout the city using artificial intelligence, for more intelligent management and communication between the local government and citizens.
Compiling insights through cameras is a challenge that requires the generation of algorithms and the training of specialised artificial intelligence models. In one of their success stories, while respecting anonymity, they monitor the number of people inside the buses to inform of the bus capacity at the next stop.
Another use case is to report the detection of groups of people in public places according to legal regulations.
As a result of the implementation, the city will have real-time information and predictions of the proposed indicators.
The information will be visible through the information display system integrated with other data sources and accessible through open data portals.
The ultimate goal of mobility in smart cities is safety and quality of life. These benefits translate into a city with less wasted time and more resources to invest in productive initiatives, both at the municipal and individual citizen levels.
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FASTPRK: ON-STREET REGULATED PARKING GUIDANCE
In most cases, control of paid parking is carried out on street to street basis, and without any prior knowledge of infringements that have been committed. By installing magnetic sensors in the parking spaces, this solution permits real-time remote alerts to be sent of any violation that occurs, either for non-payment or for exceeding the parking time. Benefits: • The real-time visualisation of alerts allows the optimisation of control operations, permitting the prioritisation of areas with more violations • The automated and efficient control of parking on public roads increases rotation in the area and has a positive impact on parking space availability • Citizens see the benefits of complying with the policy applied and technology deployed as they find there are more parking spaces available and are directed to them • The permanent availability of parking spaces allows people to reduce the time they spend searching for a space, with a great impact on traffic congestion, pollution and the attractiveness of the city The system includes: • U-Spot space-to-space detection sensors installed in each parking space • Integration of the system with payment methods to generate real-time alerts • Control app for parking management • U-Admin web platform for managing the system• API for integrating into any third-party system How does it work?The user enters the Smart-parking and parks in a space, which is detected by the U-Spot sensor. The user pays using one of the existing methods and states the number of the space they have occupied. If the user doesn't pay or exceeds the time paid for, an alert is automatically created and sent to the parking supervisor. If the vehicle leaves or if the supervisor manages the alert, the alert is deactivated and is saved. The manager can configure and monitor all the activity via U-Admin.
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FASTPRK: MANAGEMENT OF PARKING SPACES AND AREAS RESERVED FOR LOADING AND UNLOADING OPERATIONS
Loading and unloading areas play a key role in urban mobility. In most cities, they are the areas where most parking violations occur. The misuse of these places means that lorries and vans have to double park, which has a very negative impact on cities. This solution allows the surveillance services to be remotely alerted to unauthorised use of these parking spaces or to a worker exceeding their time limit, thanks to the Smart Parking. The system includes: • U-Spot sensors installed in each parking space that detect whether a vehicle is present or not • Parktime app, to which authorised users have access and which they can use to check for free parking spaces in their vicinity and to report their use • ParkCtrl app for supervisors, giving them fast and easy control • U-Admin web platform for configuring, monitoring and consulting all the system's activity: parking spaces, usage rules, user accounts, driver fleets and supervisors Urbiotica's monitoring solution for reserved loading and unloading places is to identify the users parked in each place and generate alerts when fraudulent use is detected. It allows for a dramatic reduction in violations and increased rotation of vehicles in the places, with a positive impact on availability. This increased availability is transmitted to authorised users via Parktime, increasing the possibilities and speed in finding a loading and unloading space. In addition, the real time visualisation of alerts allows the optimisation of control and resources assigned to this operation, permitting the prioritisation of areas with more violations. When users feel they are being monitored, they tend to comply with the regulations. It has a clear educational effect that is key to achieving more sustainable mobility.
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FASTPRK: MANAGEMENT OF PARKING SPACES RESERVED FOR CHARGING ELECTRIC VEHICLES
Electric vehicles play a key role in sustainable mobility as opposed to combustion engines, so it is becoming increasingly common to find parking spaces reserved exclusively for charging electric vehicles. These spaces play a key role for the majority of these users due to the lack of other charging options nearby.This solution enables users to be guided directly to free places and remotely alerts the surveillance services when an infringement occurs and an unauthorised user parks there.Benefits:• The identification and control of users parked in each space helps to reduce violations in these places• The control of authorised users reduces fraudulent use of the spaces and offers more parking opportunities to those who really need them• Authorised users have information on where to find available parking spaces, giving them a better experience when travelling• The real-time visualisation of alerts allows the optimisation of control operations, permitting the prioritisation of areas with more violationsThe system includes:• U-Spot M2M parking sensors installed in each parking space• An app for authorised users through which they must state their use It also provides information on the availability of free spaces.• Control app managed by the supervisors• U-Admin web platform for improving the system• API for integration into any third-party systemHow does it work?The user parks in a space reserved for electric vehicles. The U-Spot M2M sensor detects their arrival. The user confirms that they have parked in a specific space via the app, indicating the space number. If the user does not send this notification or they exceed the maximum time limit, an alert will be sent to the supervisor. When the car is moved from the space or if the session is managed by the supervisor, the alert disappears and the space remains monitored. The manager can configure and monitor all the activity via U-Admin.
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UNDERSTANDING TOURISTS
Segmenting and profiling audiences to better understand them in relation to tourism, and therefore maximising the effectiveness of tourist communication, marketing or event campaigns.It provides an accurate vision of the tourism topics that attract travellers, and demonstrates their importance within the market.• It adapts tourist attractions to people's interests• It boosts and improves campaigns, focusing on the content that attracts tourists• It finds new tourists.Tyrceo processes data about tourists' places of origin, identifies those that are most influential, and studies all their preferences and lifestyles to improve communications. It also identifies what it was that attracted them to the destination. It finds new tourists who are likely to be attracted to the destination and studies social media, while at the same time monitoring hotel occupancy and lots of other useful data to ensure that nothing escapes the control of the tourist office.
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LOOKISH TACTILE INFORMATIVE LCD TOTEM
LOOKISH informative totem displays support their app for municipalities that don't have a tourist information office, or that even if they do would like to have several tourist information points available 24 hours a day, 365 days a year. They are both indoor and outdoor devices with all the features of Windows: they have the full utility of a computer or smartphone on a giant digital touch screen, usually 43" or 55" with maximum resolution, which is customisable to the tourist brand of each municipality or destination. Screens come in different shapes and sizes, and are available as totem displays, wall-mounted screens, hanging screens, etc.When there is no interaction with the totem display, it operates like a digital poster, and can also be programmed through the LOOKISH platform.The menu can on the screen can be scanned using a QR code, allowing all the information to be viewed from any device, helping to limit the spread of Covid-19. This menu is customised for each destination.
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CLEVERUS
This is an under-construction technological solution that is creating a smart learning tourist platform to recommend products and win customer loyalty. This platform will combine various key agents to generate tourist packages, providing and marketing a differential product. It will provide a customer loyalty programme based on a system of tokens that can be used to get discounts on packages and different activities.
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SMART DESTINATION SELF-DIAGNOSIS
Destination Self Evaluation is an online, self complete tool developed by TDDS. Within a few days, it provides a very accurate image of the situation in the destination with regard to the five Smart Destination key areas: governance, sustainability (environmental, socio-cultural and economic), accessibility, innovation and technology.This Self-Evaluation tool is based on UNE 178501 and UNE 178502 standards, as well as TDDS' experience in Smart Destination implementation over recent years.Introducing this questionnaire to a destination, region or country allows them to understand and compare the status of the different destinations located within it, and plan public policies that will assist development.
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SMART BEACH
A solution to improve swimmers' experiences and manage beaches/bathing areas and related consumption more efficiently (waste, water, etc.). It also allows the monitoring of different beach parameters through a network of sensors.This is a bespoke solution in line with clients' needs and can include, in each location:• A weather station which measures different parameters like temperature, humidity, atmospheric pressure, precipitation intensity and total precipitation, UV levels and wind speed and direction. It also features a sound level meter which measures sound pressure levels in dab• Cameras for capacity control that provide information about bathing areas occupancy levels in real time• Flow meters to monitor water consumption in showers or areas of interest to those managing the services• Volume sensors to check fill levels of waste/recycling containers• A station for monitoring water quality.• A digital bracelet to locate people. This consists of supplying bracelets with QR codes, so parents or guardians can scan the code to enter the person's contact details, and who to call if someone should find them• Indoor and outdoor parking solutions in cities that guide users to free spaces quickly and easily. This helps reduce congestion, makes the beach itself more attractive as it is quickly and easily accessible, and reduces pollution while increasing the satisfaction of drivers and of visitors to the beach.All this information can be integrated into the Smart Destination platform with specific dashboards to view data in real time.
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SMART IRRIGATION
Monitoring of water consumption and management of irrigation programmes for parks and gardens. Technologies to improve the management and efficiency of water consumption in shared spaces in the city.
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URBAN GOODS DISTRIBUTION LOADING AND UNLOADING AREA
Telefónica has developed this service with the aim of speeding up the occupancy of loading and unloading spaces through prior booking, via a mobile app featuring two types of profile. • Driver: to register parking areas and check available spaces in loading/unloading areas. • Visitor: to quickly and efficiently check the vehicle parking status in loading/unloading areas.Through this service, clients will be able to check the status of parking areas, occupancy statistics and platform settings.The main benefits of implementing this solution are:• Reduction in undisciplined parking in loading and unloading areas (-50%) • Increased rotation and free space availability (+30%)
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AIR QUALITY
Roll-out of specific IoT sensors spread across various points of the city to monitor real environmental parameters in real time.It assists city councils in their decision making and can be made accessible to citizens as a transparency and sharing initiative.
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SMART BUOY
Sensors placed on buoys to monitor different parameters: • Conductivity-temperature sensor• Pressure sensor• Turbidity sensor• Dissolved oxygen sensor• Chlorophyll A flows sensor