Items

Advanced search

DF CAPACITY CONTROL
The company measures the real-time capacity of any area or open or closed setting, scheduling alerts for public bodies and thus helping to increase the security and efficiency of the event. Each Black Box can cover some 15,000 m2 in open spaces without walls. Even when there are walls, its scope is very broad and its limits must be set and parametrised in line with the requirements of the customer or cultural manager of the area covered.
DF BEHAVIOUR
This allows the profitability of each facility and scenario to be measured, to help public bodies during events. Analysis of zones and event performance, maps and traffic flow, one-time and recurring attendees over hours, days, weeks and months. It compiles and analyses mass data on people's behaviour, using their mobile phones as physical identifiers to track their movements. It uses its own cutting-edge technology to detect phones without the need for Wi-Fi or Bluetooth. Its Black Box devices are able to detect a wide range of devices in addition to mobiles, without them needing to be connected to a network. This characteristic makes them unique, and more advanced than communication companies as powerful as CISCO or even Google, for example, which cannot offer this service without prior Wi-Fi or Bluetooth connection. Its detection rate is above 90%, while those of the competition, which rely on Wi-Fi, Bluetooth, beacons, face recognition and other more intrusive systems, are no higher than 25%. The technology does not invade the device user's personal information. It merely accesses information relating to the public characteristics of the device. As a result, it never violates laws on data protection or invasion of privacy. (GDPR). Each Black Box can cover some 15,000 m in open spaces without walls. Even when there are walls, its scope is very broad, and its limits must be set and parametrised in line with the requirements of the customer or cultural manager of the area under analysis. Once all the data has been consolidated, the Data for Life team provides customised reports and the know-how to help public bodies increase the profitability, security and efficiency of events. The reports thus become key to decision making.
LIVING CEUTA
Cross-functional platform to buy and manage bookings. It unifies leisure and activities in a single location, while different entities and companies can manage their content and bookings, and receive payments.
BRAND POSITIONING AND DEVELOPMENT
They make the website as accessible as possible by increasing the relevance of the sector's main search terms and establishing authority in each market both externally and internally. Each brand is developed, customised, and adapted to the target audience through brand development and use stories to reach the customer through storytelling techniques.
CHATBOT TARO
Taro was the winner of The Chatbot Tourism Awards 2020, organised by SEGITTUR together with Planeta Chatbot, in the Tourist Destination category. The system uses artificial intelligence to assist tourists both before and during their stay in Lanzarote. Being an innovative and sustainable tool, it offers reliable and verified information on the work of César Manrique, and on the island in general, in a friendly and interactive way, as a means of improving the visitor's experience. It is available on Facebook Messenger via the CACT Lanzarote official web page, and will also be available on the destination's website and app as soon as the developmental work currently underway is complete.
REGIONAL MARKETING PLAN
CA&Asociados helps in the process of reflection on strategy and actions for the positioning of a tourist destination. With participatory formats, they have carried out numerous strategic planning projects, an area where proximity and independence - with total neutrality in the selection of suppliers and technologies - are key to providing a good service. They offer assistance at every stage of management: – from strategic planning, selecting priority products and markets, establishing the right positioning, to defining a technology strategy or "martech". CA&Asociados are pioneers in the publication of the first Marketing Tech Stack for a Tourism Authority in Spain. In addition, they provide technical assistance in administrative contracting processes.
STRATEGY AND VALUE PROPOSITION FOR SMART DESTINATIONS
Braintrust focuses on travellers' trips from start to finish, improving experiences, satisfaction and recommendations, encouraging tourists to return, and increasing their spending. This boosts local economies, protects tourism capital and brings regions together, with sustainability as the goal. Solutions are tailored for each customer, responding to very specific needs and making each project unique: Strategies and Tourism Development Offices to design, implement, execute, assess and monitor next- generation plans. Strategic sustainable tourism plans. Creating and supporting a report to fund SETUR's programme of sustainable tourism plans for destinations. Destination commercialisation and promotion strategies. Marketing plans. Repositioning the destination's brand. Premiumisation strategies. Creating a product club. Product design, launch and testing. Communication plans. Deseasonalisation policies. Plans to attract and develop MICE tourism. Destination experience Design of the traveller experience. Review, update and revitalisation of products. Diversification of tourist attractions. Training models and plans. Digitalisation and Transformation Strategies Analysis and implementation of augmented reality solutions. Design of user experiences and modernisation of apps. Development of tourist management dashboards. Gamification strategies.
ANALYSIS OF ROAD MOBILITY IN TOURIST DESTINATIONS USING ARTIFICIAL VISION
System for analysis of mobility on wheels (vehicles) in tourist destinations based on video cameras that incorporate artificial vision algorithms for the automatic classification of vehicles and its subsequent processing: intensity, occupation, average speed, movements at intersections, etc. The information on mobility on wheels, generated by smart cameras, is sent to a physical control centre, and/or to mobile devices such as smartphones or tablets, which facilitates the work of those responsible for traffic and mobility, and improves response times. The data can also be integrated into city platforms or tourism CRM. The system facilitates real-time response through voice messages, access opening/closing or management of information panels. Applications or use cases: Basic object classification (4): pedestrian, motorcycle, car, lorry. Advanced object classification (6): pedestrian, bike, motorbike, car, bus, lorry. Mobility analysis at intersections. Use of the bike lane (capacity, speed).
BEAMBASSADOR
BeAmbassador is the leading platform in Employee Branding with which businesses and companies in the tourism sector can turn their teams, collaborators and associates into brand ambassadors. But why are brand ambassadors the solution? Numerous studies show that employees are the most influential spokesperson to communicate corporate content, since 92% of people trust the recommendations of their acquaintances more than those made by a brand on social media. In addition, the content shared by these people generates up to 10 times more engagement on social media than that of brands, and they generate up to 8 times more leads than those generated through traditional marketing strategies. One of the key pieces of BeAmbassador is its content repository. There, the company makes segmented content available to its network of ambassadors for each group of people, which they can read and share on their social media in just a few clicks. The scope of this content is multiplied and generates greater acceptance and credibility on social media, since it is shared by people who are part of the company. Another key to the success of BeAmbassador is its possibilities to inspire and gamify the ambassadors. The platform features several modules solely focused on this objective: ambassador ranking, challenges, competitions and, of course, incentive system.
IMPLEMENTATION AND MAINTENANCE OF TOURISM QUALITY SYSTEMS
Implementation of quality systems in tourism companies and entities with the aim of achieving customer experience excellence, while providing the necessary tools to improve internal management. SICTED, Quality System of Tourist Destinations. for Tourism Quality. Design and implementation of its own quality manuals adapted to the needs of companies and destinations. Mystery customer.
VIRTUAL TOURS WITH 360° PHOTOGRAPHY
AT Mobilidad carries out two types of virtual tours. For locations, where based on an overhead image with a drone, they include marks of the different locations in 360º, as if it were a virtual map. Each mark leads to a new 360 photograph showing each location in detail. For closed spaces. Through calls, they move from room to room, in 360º. Virtual tours can incorporate material available to the client such as video, sketches, audio, web addresses, etc.
APPS FOR TOTEMS
App for totem displays, native apps for Android with all the information on the municipality, heritage assets, shops, restaurants, accommodation, etc. From the content manager, the council can modify, register or cancel the data in the app. They can also post news so that all citizens and visitors can be up- to-date with all the local activities. Screens can be provided. These are touchscreen devices for both interior and exterior use, with anti-vandalism systems. Totem displays are monitored to prevent possible system misuse.
CULTUAR
CultuAR is a free-of-charge solution for tourists and locals. Based on Augmented Reality technology, it offers real-time dynamic and interactive content. It highlights resources and points of interest, in addition to any digitalised information on tourist destinations. It thus becomes a virtual information office for the destination. Currently, CultuAR includes more than 120 municipalities throughout Spain, and is the first community of tourist destinations with augmented reality in Europe. The solution works without an internet connection, and meets needs such as audio guides, digital or physical information panels, or other peripherals used to provide information. All services are unified in the users' mobile device, resulting in a significant decrease in the carbon footprint and offering an environmentally responsible solution. Thanks to CultuAR, augmented reality technology is at the service of users covering unmet needs. Proof of this are the geopositioning bubbles that indicate points of interest close to the user's position, the projection of three-dimensional holograms that bring together information on the point of interest and the virtual reconstructions of archaeological sites, monuments or any other heritage asset.
APP&TOWN INDOORNAV
Accessible communication system that provides information about the space where the user is located, its characteristics and possible routes to take. The Content Management System (CMS) stores the information. The user receives personalised information on their smartphone, as well as information on their surroundings and directions. Objects are identified through beacons. The CMS is managed through a web application.
APP&TOWN COMPAGNON
Innovative door-to-door navigation system that allows people with reduced mobility to use public transport independently. The system includes: route planner, guidance, monitoring and assistance. Route planner: finds transport, lines, stops, interchanges, pavements and pedestrian crossings. Guidance: from a mobile app, the user receives instructions adapted to their personal abilities. Monitoring: the system proactively informs about incidents that may occur during the journey. Assistance: the user can request help simply by pressing a button.
DEVELOPMENT OF VIRTUAL ASSISTANTS
Development of virtual assistants that combine digital support with human support and static information to offer the best service to citizens, providing the best user experience and a 24/7 service. Able to attend to more than 15,000 consultations daily with a 97% effectiveness in the responses, and all in real time and with a completely human appearance. The main advantages are as follows: Assistance design is done visually by moving objects in a fundamentally graphical application that allows reasoning according to the ultimate meaning of the user's needs. Capacity for developed dialogue. If it receives complete information about the topic of interest, it will provide the information designed, and if it receives partial information, it will proactively request it using an appropriate dialogue. If the assistant is waiting for a particular dialogue, it is able to remind the user if they go off at a tangent or launch another query by way of a parenthesis. Situations in which the citizen is disappointed by the quality of assistance are minimised, as the assistant almost never responds in a totally unrelated way. If there is no planned response, the assistant can respond by explaining aspects related to the query about which it does have information. In this regard, if the citizen doesn't manage to find the information they want, the assistant will be asked to search for it, and the organisation can rearrange the content of its website to provide this type of information. Quality reports on the performance of the assistant, detailed by dialogue status and by session. These include an indicator table by type of query made to the assistant. Without this type of solution only information related to the duration of the visit, or the pages visited can be obtained; never about whether the website content or information was found by the user.
DEVELOPMENT OF TOURISM APPS. APP FOR THE TOURISM DEVELOPMENT OF AN AREA
Anova develops digital solutions and mobile apps with the aim of launching a digital guide through which users can access tourist information and stay up-to-date with the range of products and services in the area. The solution consists of a management tool whereby all the roles and entities participating in the ecosystem are parametrised: System configuration. Content management. User management. Report visualisation. For its implementation, Anova is responsible for establishing functional requirements adapted to the particular needs of the area, the design of the solution's look and feel, the development of features and provision of content. Prior to implementation, thorough testing is carried out and training provided for the various agents who will manage the solution. Naturally, Anova supports the customer after its launch with a maintenance service to resolve any system issues.
TOURIST GUIDE APPS WITH AUGMENTED REALITY
A VR video reports channel on YouTube called Amazing Spain 360. These point-of-view videos travel through different destinations presenting topics such as how regional dishes are prepared, how nougat or wine is produced, how olive oil is extracted, sports activities, etc. They generally focus on the most important tourist resources in each destination through a report with a presenter, but they are filmed entirely in 360º VR with augmented reality content and point-of-view perspectives of the people doing the activities, for example, a chef in a restaurant.
TOURIST GUIDE APPS WITH AUGMENTED REALITY
This company develops mobile app guides for tourist destinations, museums and unique sites that use augmented reality content and elements of gamification to make tourism experiences more attractive. At Amazing Up, they have extensive experience in creating interactive guides for use on mobile phones, a much more impressive and, in the long run, cheaper alternative to classic audio guides. In all their applications, they have achieved great results among the public, who value the ease of use and the great wealth of content on their mobile devices, which makes the visit more attractive and interesting. In addition to photographs and video, both in conventional and 360º format, and high-quality audio, they incorporate impressive Augmented Reality and Virtual Reality videos. These can be developed in several languages.
BALANCING TOURIST CAPACITY VIA BLOCKCHAIN
AIR Institute, winner of the Tourism Sector Challenge set by Alastria/TDDS during the T2020 Transfiere Forum in collaboration with the Consell of Formentera, has come up with a solution for managing tourist capacity. The aim of AIR Institute's proposal is to balance tourist flows and to promote the sustainable use of natural resources. The solution is based on a decentralised system that encourages residents and tourists to visit the least-visited areas by using blockchain and smart contracts. The system works by employing oracles (a service by which a blockchain or smart contract feeds on external data outside the blockchain on which it runs) to obtain information from the Consell de Formentera's Tourism Intelligence System (TIS), where the pilot project is being carried out, and rolled out over the Alastria Network. The system is able to detect users who have changed the flow, indicating both the area and the specific incentive (establishment, event, museum, bus journey, etc.).
ADQUIVER – THE DEFINITIVE SELLING REVOLUTION
AdQuiver develops its own technology, applying its full potential through two areas: the "Data and Advanced Analytics" area, which offers solutions based on Big Data, Advanced Analytics, Artificial Intelligence (AI) and Business Intelligence (BI) to the entire value chain of the tourism sector, with two differentiated services: Data-driven Technology: access as Software as a Service, Platform as a Service or Data Gateway to MoirAI, a Big Data, BI and AI platform capable of unifying all the digital channels and internal information systems of a tourism business in the same ecosystem. Data-driven Intelligence: data exploitation through Advanced Analytics techniques and information consumption using dashboards with descriptive and predictive capacity so that different functional areas can extract the maximum value from the data, facilitating their decision-making in the improvement of processes and in the adaptation of their tourist offer to the needs of tourists. And the "Media" area, which uses MoirAI and its proprietary data-based methodology to develop smart digital marketing strategies and execute results-oriented advertising campaigns, with the following as a service: Data-driven Marketing: development of Full Funnel digital strategies and execution of advertising campaigns for Programmatic Advertising, Google Ads and Social Ads, optimised through AI and Big Data, aimed at increasing sales in the direct channel, and reducing dependence on intermediaries. It also offers advanced digital analytics dashboards for the business to access customer insights throughout the sales funnel. All this has allowed them to achieve important success stories in the hotel, airline, rent-a-car and theme park sectors, among others.
TOURIST BEHAVIOUR MODULE
It captures, filters, analyses and presents all the information released on social media (Facebook, Twitter, Instagram, LinkedIn, YouTube and TikTok), means of analysis (Google Analytics) and online tourist portals (Big Data) about a specific tourist destination. Functionalities: Volume of tourism mentions in networks broken down by origins and tourism products. Progress over time of the volume of mentions. Indices of satisfaction and perception of the destination calculated based on the semantic analysis of mentions on social media (NLP technology). Broken by origins. Global Destination Satisfaction Index (GTPI). Tourism Product Satisfaction Index (TPI). Security Perception Index (PSI). Climate Perception Index (PCI). Analysis of mentions by country of origin. Broken down by regions within each country. It includes: GTPI, TPI, PSI and PCI indices. Progress over time of mentions. Volume of mentions (main products and tourist attractions). Gender and estimated age. Language and social network used. Analysis of mentions by tourist products. Broken down by subproducts and attractions in each family. It includes: Satisfaction rate with each product and its progress over time. Sentiment index (positive, negative or neutral). Distribution of mentions by nationalities and tourist products. Breakdown of specific keywords and tourist attractions related to each of the tourism products. Gender and estimated age. Platform used.
DIGITAL MARKETING FOR TOURIST DESTINATIONS
Website creation and design: Creation of custom web pages with WordPress. They create and design the website for a destination to turn it into an attractive and useful site for its current and potential visitors. They design e-commerce and landing pages for their campaigns. The digital transformation goes through basic aspects such as: a corporate digital signature, but in this case they would focus on the web. For example, a website that is not well structured, optimised or designed, with the information in place, and aligned with the destination's image and values is of no use. Social media: The functionalities described below are divided into 3 sections that could correspond to the phases of a comprehensive management methodology of social media presence and that go from the initial diagnosis, to establishing indicators and monitoring of their fulfilment, to management of content publication to promoting the digital tourist wealth through digital tools: Analysis of online reputation and preliminary study: This functionality consists of performing an analysis of the current state of social media, with the aim of extracting a series of KPIs to characterise the account (the parameters will vary depending on the platform). Monitoring and active listening: Under this functionality, terms are defined for monitoring: the account itself or hashtags for real-time tracking of these terms: leisure or cultural sites that tourists visit the most, where they stay, etc. Optimisation and management of content and publications: Definition of social media strategy (targets, messages, graphic line). Dynamisation and complete management of Facebook, Instagram and Twitter profiles. Weekly content proposal.
TOURISM CONSULTANCY SERVICES
Provision of consulting services: Strategic tourist destination planning. Development of internal and external analysis, identifying threats, opportunities, weaknesses and strengths to establish the appropriate tourism strategy. Positioning studies for tourist destinations, identifying the tourist's perception of the destination to establish actions that make it more competitive. Design and development of tourist experiences. Conceptualisation, mentoring for their development. Conceptualisation and implementation of tourist product clubs of different kinds. Creation and compliance audit of Tourist Routes. Wine Routes and other product clubs. Customer experience assessment. Assessment of compliance with the standards, identification of weak points and areas for improvement. Theoretical-practical training, through courses, workshops, seminars, to improve the skills of the people involved in the tourist activity of destinations and companies.
"Q" FOR FOR TOURISM QUALITY. SICTED
Technical assistance for the development and implementation of tourism quality systems in destinations (SICTED) or companies ("Q" for Tourism Quality certificate). The Integrated System of Spanish Tourism Quality at Destination (SICTED) is a methodology that provides a comprehensive and permanent quality management system in a tourist destination with a conception of the expected results, a focus on continuous improvement and an attitude of recovery and enhancement of resources and space. SICTED seeks to ensure that there is homogeneous quality in the services offered to tourists at a destination, so that no substantial quality deficiencies are found among the agents that make up the offerings at the destination. It relies on a large team of consultants for the efficient and solvent development of projects of different sizes, with notable satisfaction both from the managers at the destinations and from the affiliated tourist services. "Q" for Tourism Quality certificate. The "Q" for Tourism Quality certificate aims to attain maximum user satisfaction by establishing guidelines and processes that ensure the highest level of quality in its products and services. The goal is to exceed customer expectations and achieve recommendation and loyalty. Tourist companies and as well as public entities can obtain this certificate granted by the Institute for Spanish Tourist Quality (ICTE).