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CYBERSAFE DESTINATION
The audit analyses security requirements and privacy needs, and their level of compliance. It also evaluates the readiness level of the smart infrastructure and identifies its critical points in order to adapt to the strategy.
The audit involves a test of the technologies' security (communications, administration, sensor maintenance, potential danger of physical handling) and assesses suppliers' management of devices to ensure they are free from vulnerabilities from the manufacturing stage to the installation stage.
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HEALTH SECURITY PERCEPTION AND TRUST MONITOR OF A DESTINATION'S TOURISM SERVICES
Goals and benefits:
To help destination managers work together with the private sector to offer a satisfactory and safe tourism experience.
Identify areas for improvement with regard to tourists' confidence during the decision, visit and sale phases.
Improve the image and reputation of the different tourism services, and in turn the destination as a whole.
Content:
Audit on the perception of health and hygiene security in all the destination's resources.
Joint action plan with the private market based on project results.
Customised monitoring plan according to the results and particular needs of the destination.
Methodology:
Analysis of content generated by customers on accommodation, restaurants, museums, beaches, activity companies, natural spaces, etc., on leading tourism platforms.
Application of Artificial Intelligence for identifying and analysing attitudes in the mentions related to the perception of safety and COVID-19 (capacity, social distancing, protocols, etc.) plus expert human analysis.
Segmentation by product, period, area, source market, etc. thanks to the customised data viewer.
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VISITOR EXPERIENCE AND DESTINATION TOURISM REPUTATION MONITOR
A bespoke service for each destination, with access to a system for monitoring, handling and visualising thousands of online opinions and ratings produced by tourists on relevant sources (OTAs, search engines and review communities), directly linked to the key areas of governance, innovation and knowledge. It has been implemented and adapted to all types of destinations, including several destinations within the Smart Destinations Network, with a focus on:
Customer experience: The iRON® online reputation index, divided into:
Sectors (accommodation, restaurants and attractions at the destination).
Products (culture, nature, leisure, gastronomy, activities, shopping, etc.).
Periods: comparative with previous years, months, days.
Territories (regions, provinces, districts, cities or by micro- segmented areas of the municipality).
Source markets (national vs. foreign, mature markets, emerging markets).
Type of customer (families, couples, groups, singles).
Type of service: accommodation category, gastronomic club, etc.
Cross-segmentation of destination-tailored indicators on detailed interactive dashboard.
Perception of health security.
A module designed to understand and improve visitor perception of the health precautions in place at accommodations, restaurantes, tourist activities, cultural and natural attractions, by combining AI and expert human analysis.
Perception of sustainability:
Module designed to determine and improve the perception of sustainability by tourists, including sentiment analysis, temporal, geographic, product and market concentration, characterisation of sustainable initiatives of the offerings, etc.
In all modules, emphasis is placed on the design of actions to transfer results to all agents in the sector to implement competitive and sustainable improvements (interactive dashboard, ad-hoc reports, workshops, etc.).
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VISUALFY PLACES
System that, through devices installed in the building, is capable of recognising relevant sounds from the environment (e.g. a fire alarm, a beep for a health service or a citizen service office, warnings of closing doors or services or personalised notifications) and translate them into visual and sensory alerts on any device, both common to the space (smart lighting that is installed in the building) and personal (mobile, smartwatch or smartband). For building workers, they usually recommend smart bracelets so that the notification arrives directly regardless of where they are in the building.
The importance of privacy in AI should be stressed. The system works locally, to fully guarantee that no audio can leave the building, nor be heard by anyone. Sounds rather than voices are recognised. Once the sound has been recognised, the system itself is responsible for eliminating it so that no one has access to it. It has the approval of the Spanish data protection agency (AEGPD) and is included in the GVA's Guide to success stories of ethical use of AI in the tourism sector.
By installing magnetic loops, they improve communication with hearing aid and cochlear implant users; and through a voice recognition functionality in the app, they eliminate communication barriers created by the use of masks that make it impossible to read lips. Any user will be able to read in real time the information that the health works want to convey. The smartphone's microphone captures the staff's voice and transcribes it on the user's screen. In compliance with the GDPR and to protect all building workers, users cannot save these conversations. It is available in Spanish, Catalan, Basque, Galician and English and will soon be available in any language.
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VIDEOENPLAY
A dynamic Digital Signage management system that provides total control over the advertising content or internal communication. It allows the streaming of videos, images, HTML and live video to all types of devices, whether they are screens, video-mapping projections, totems, touch panels, or custom games.
Each screen is managed individually with the ability to broadcast media at each point of sale. Content management and updating is performed remotely and allows the information sent to each device to be segmented, also controlling the switching on and off of the devices.
The advantages of VIDEOenPLAY include:
Exclusive audiovisual channel for the network of stores or communication points.
Centralised control of the entire channel with a single control point for all content, promotions, language, establishments, etc.
Diversity of formats and sizes of screens and devices. From 7" tablets to large projections and installations of all kinds (video mapping, holograms, display cases, interactive tables and floors, etc.)
Content hierarchy according to its location by country, region, province, city, establishment. Three levels of content management: device > zone > general.
Secure information management systems. All content is downloaded to devices, so even without an internet connection, they have content to play
Possibility to live stream events through all screens.
Geolocated content for mobile screen systems or installations.
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FASTPRK: MANAGEMENT OF PARKING SPACES RESERVED FOR PEOPLE WITH REDUCED MOBILITY.
Urbiotica's Smart parking control solution for people with reduced mobility (PRM) guides users directly to free spaces and, in turn, remotely alerts the supervisory services of any possible infringements when non-authorised users park in them.
Benefits of the solution:
The identification and control of users parked in each space helps to reduce violations in PRM parking spaces.
The control of authorised users reduces the fraudulent use of the spaces and offers more parking opportunities to those who really need them.
The drivers authorised to use these PRM spaces have real time information on where to find an available space, making it easier to move around and providing them with a better experience.
The real-time visualisation of alerts enables the optimisation of control and resources assigned to this operation, permitting the prioritisation of areas with more violations.
The system includes:
U-Spot M2M parking sensors installed in each parking space.
App for authorised users where the free spaces are indicated and where they must provide notification that they have parked in the space.
Control app managed by the supervisors.
U-Admin web platform for managing the system.
API for integrating into any third-party system.
How does it work?
The user parks in a PRM space and the sensor detects their arrival. The user must provide notification of their arrival in the space upon parking. If the user does not send this notification or they exceed the maximum time limit, an automatic alert will be sent to the supervisor. The alert disappears once the car is moved from the space or if the alert is managed by the supervisor.
The manager can configure and monitor all the activity via U-Admin.
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THE GUARDIANS OF...
Conceptualisation of the project, creativity and technological development of a native app for a tourist destination.
The application can be multilanguage, and includes geolocation of points of interest and alternatives quickly and easily.
This tool aims to bring the monumental, gastronomic, patrimonial and commercial resources to the public in an attractive, simple, dynamic and intuitive way, geared primarily towards the family tourism segment, for leisure with the family discovering a city's cultural and tourist resources.
The approach consists of creating original and exclusive animated illustrations of universal, national and local characters, known to the general public, with a major link to the city. They are used to introduce the monumental, natural, gastronomic and commercial resources, as well as local traditions and legends, through voiceovers, animated videos, HD photographs and fun texts.
This digital solution is a simple and intuitive alternative to explore the city. And after the satisfactory completion of a series of tests, users can get the top prize: Guardian of..., a personalised, automatically generated diploma.
The solution is consistently good quality by using carefully designed illustrations and animations, and a rigorous selection of characters linked to the city, texts, images and the global usage concept from a mobile phone, with content downloaded to the terminal itself for access as many times as necessary.
This technological tool creates a special relationship between the city and the user, delivering content carefully adapted to the target audience's characteristics: children and their families, building loyalty subtly.
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HI+CARD
hi+Card is a mobile app that enables users to upload their medical information (illnesses, treatments, allergies, etc.). It also allows them to include and manage all types of health certificates and records (vaccinations and PCRs). Therefore, the application becomes a true Digital Health Passport, covering a long-awaited need for travellers to have the peace of mind that comes with securely storing their medical data. In the event of an emergency anywhere in the world, hi+card allows users to access their data to provide information to medical teams anywhere and at any time, even in a multi-language format if required.
It is not possible to use hi+Card to create false profiles or manipulate medical records. Users ask these entities to store information directly in their profiles, in an encrypted and secure way, using blockchain technology. Specifically, it is based on a blockchain platform, fully in accordance with the most demanding EU regulations on data protection. The system ensures anonymity throughout the process and allows multi- level access to information, so the traveller has control over their medical data at all times (when, where and for how long).
In addition, hi+Card has made a commitment to the United Nations Sustainable Development Goals. It will allocate part of its profits to the creation of a special fund to finance international vaccination campaigns, wherever necessary, and medical research.
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INSIGHTS-X FOR DESTINATIONS
Destination intelligence tool for assisting tourist destinations to substantiate their strategic decision making. Through hotel booking data of transactions carried out through the TravelgateX platform, they offer destinations the possibility of combining various metrics and dimensions, both bookings and demand, to create customised reports (total bookings, origin market, traveller-partner profile, family, single, group, average stay, advance booking, booking date, check-in date, ADR, etc.), in addition to being able to compare the performance of your destination with that of competitor destinations.
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DIGITAL TOURIST CARD
Telefónica has developed a commercial service to offer its customers a digital tourist card. The aim is to provide tourists with a centralised way to perform a range of actions or requests from their own smartphones, or with a single physical card. Its main objective is to provide a simple, attractive service for tourism management and promotion in cities, grouping and facilitating access to services for visitors and tourists.
The solution includes different factors to maximise and facilitate its distribution. The most common formats are app or card. Traceability is possible through the use of blockchain.
One of this service's key features is its capability to adapt to or integrate with the systems customers already use.
By using this solution, tourists are able to use their card (physical or virtual) for many purposes, for example as a:
Public transport pass
Form of identification
Payment method, with discounts on all services for visitors
Means of access to cultural services (libraries, museums, theatres and more).
Means of access to sports services
Way to promote local business.
Clients are therefore able to understand visitors better, and evaluate which services they are using in real time. They are able to personalise these services, and adapt them to tourist demand and preferences, increasing the city's ability to predict future trends.
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SMART IRRIGATION
Currently, the green areas of many of the public parks and gardens have a drawback: the multitude of valves throughout the green areas of any municipality. These are managed unevenly, and it is very difficult to optimise water consumption since irrigation control is totally decentralised, which causes very high water consumption.
Telefónica's smart irrigation solution is a system based on irrigation controllers, both plug-in and battery-powered, fully autonomous and controlled by app with Bluetooth or web access. This control is carried out centrally through hubs deployed in the park or garden with m2m connectivity. It is possible to add environmental sensors (temperature, humidity, air, etc.).
The solution comes with a web visualisation platform to analyse the data, manage the users and the modules.
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RESKILLING PLATFORM AND TRAINING ITINERARY
SaaS e-learning platforms where customers can manage and run training programmes to develop the skills of their own employees, or workers within the sector. In addition to the standard functions of any LMS (simple administration system, extensive catalogue of activities, tools for collaboration, document repository, extensive reports system, etc.), it features additional functions which aim to improve user experiences and the capabilities of clients' training environments:
Training marketplace
Virtual learning space using VR technology
Chatbot to guide/help users
Secure exam for remote certifications
Skills evaluator
Virtual classrooms Telefónica's proposal includes both the platform and an extensive portfolio of training content focused on upskilling and reskilling, with a high impact on employability. Its catalogue is organised by theme: specialised areas; digital transformation contents; cross-sectional areas; and sectoral areas. The courses have been developed by prestigious institutions like universities, business schools and specialists in online training, who also deliver them.
All the courses in the catalogue can be offered on a standalone basis, to develop a specific skill, or as part of a set aimed at developing all the necessary skills to fulfil a specific job role.
Some themes that apply to the tourism sector are:
Skills, marketing and e-commerce
Optimisation of hotel management
Technologies that support post-Covid sustainability in tourist accommodation
Techniques to win traveller loyalty: marketing and digital transformation.
Logistics in the kitchen: procurement.
Profitability analysis in hotel establishments
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TELEFÓNICA DIGITAL TOURIST OFFICE
The tourist information office develops a new concept of digital tourist office, integrating various solutions from the catalogue to offer a 100% digital experience to tourists.
From the office's interior design to the display of informative and touch screens, surveys, immersive experiences, analytics systems, etc.
For the council, it means an improvement in the way of communicating with tourists, as well as information from tourist profiling and data that can be later exploited to generate new engagement campaigns.
For tourists, it is a digital way of connecting with the tourist destination.
Telefónica offers an end-to-end service, from conceptualisation to installation, deployment, maintenance, content generation, etc.
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SHIFT MANAGER
A comprehensive solution that manages appointments and services in establishments, and provides full control over customer service.
The time slot appointment manager allows customers to make an appointment for the services on offer via a website or mobile app. This service can be used without the need for any additional hardware. The customer will arrive at the office with the appointment on their mobile device, and customer service agents will be able to manage it using a mobile device, laptop or desktop computer.
If clients wish, a ticket machine can be included, which can either interact with mobile devices and print appointment tickets, or function in a more traditional way, letting users choose options on the machine when they arrive and receive their ticket.
Time slot manager functions include full control over flows, working out wait times and service times, freezing time slots, sending customers to other customer service points, etc.
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SATISFACTION SURVEYS
The Satisfaction Surveys solution offers real-time information about customer satisfaction. Satisfaction surveys can be carried out quickly and easily for end users, to collect data from respondents, record the place where it has been carried out and get reports with all the scores. The results can be filtered.
Also, the solution displays product information or promotional campaigns while no one interacts with the survey, and sends email alerts with negative comments to notify the person responsible for the opinion before the user leaves the establishment.
The service allows multiple multilingual surveys to be carried out both by establishment and by device, as well as by location, generating results individually and in total. You can customise the type of question:
Of smileys, choosing the number of options.
Set answers.
Single or multiple selection.
Free answer through text box.
Conditioned response.
And, of course, display the survey on any media, e.g. the client's own website, on mobile phones within an application, by scanning a QR or on any device such as a tablet, touchscreen, etc.
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CAPACITY CONTROL
The more we know about the visitors, their demographic profile, their visiting hours, their stay times, etc., the more we will be able to adapt the services to the tourist and build their loyalty. The solution offers measurement of the capacity in a certain location, and identification of the demographic profile of visitors. It can be used indoors and outdoors.
Analytical video solution to reuse the installed security IP cameras or mount cameras in the accesses or areas to be measured. It complies with GDPR by not doing biometric analysis or data storage.
Hourly count of people entering.
Real-time capacity control.
Occupation in space.
Time spent in space.
Entrance by gender (man-woman).
Entrance by age range: (18-29) (30-39) (40-49) (50-59) 60+
Entrance by group analysis: only men, only women, couples, families.
The metrics are displayed on a dashboard for real-time viewing, and alerts can be generated by email when the set capacity is exceeded.
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AIR QUALITY
Due to the increase in the population in cities, environmental, light or acoustic pollution tends to increase. Consequently, monitoring these parameters is increasingly common in order assess the quality of life in cities.
One of the most important of these parameters is air quality, since minimising air pollution is a priority. As a consequence, it is necessary to develop new technological solutions that help mitigate this problem. Real-time monitoring of pollution data allows metropolitan areas to analyse the current traffic situation in the city and make decisions accordingly.
This Telefónica Tech solution enables the detection of polluting particles such as PM2.5, and measures gases such as CO, CO₂, CO3, NO, NO2, H2S and SO2. In addition, the collected data can be viewed on a visualisation platform that helps entities make decisions in real time about the state of cities, and implement better urban planning. The solution's benefits are as follows:
Effective compliance with regulations.
Improved energy efficiency.
Reduction in decision-making times when taking measures to preserve environmental quality.
Generation of more accurate data on environmental quality in cities.
Increased transparency by making information available to citizens.
Finally, thanks to an analytical layer and the solution's predictive capabilities, it is to be able to predict the state of air quality based on data from the sensors.
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SMART LIGHTING
Lighting of represents between 40% and 70% of the electricity bill of councils. Many cities are already upgrading their lighting infrastructure with highly energy-efficient light-emitting diodes (LEDs) along with IoT device integration, enabling effective remote management of public lighting.
Smart connected lighting provides on average more lighting hours, but with dimmed power, optimally adjusting to the local need and the preferences of citizens. From a technological point of view, the digitalisation of lighting is based on three pillars:
Sensors and actuators.
Connectivity.
Data processing.
Telefónica's Smart Lighting solution improves energy efficiency and generates savings as it allows lights to be fully controlled. It provides greater efficiency and control, and improved city quality through the adaptation of facilities and the use that is made of them. In addition, these solutions reduce CO2 levels by reducing light pollution, energy consumption, and acting against possible unjustified deviations.
This system allows lighting systems to be controlled and monitored; lights can be turned on and off remotely, and light levels controlled. This not only improves energy efficiency; it also optimises maintenance task and facilities management, monitoring consumption and dealing with possible unjustified irregularities.
The communication technology used is NB-IoT due to the small size of the data packets sent, the high concentration of nodes installed in cities and the systems' low energy consumption.
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SMART TOURISM SYSTEM
The design and development of a Tourist Intelligence System for tourist destinations leads to the generation of accurate and updated information through a digital platform to dynamically integrate, analyse and visualise multiple sources of information. This will help to prepare updated reports with key indicators on the different stages of the tourist journey, including trends, market profiles and strategic products, as well as the destination's competitive positioning versus other destinations.
The solution includes:
Design of the methodological and conceptual framework for the development of the STS.
Identification of available sources of information of interest to the destination (traditional and Big Data).
Incorporation of Big Data by negotiating with data providers and obtaining the best value for money based on the indicators necessary for the destination.
Joint definition with the destination of the themes to be incorporated from Big Data sources: tourist mobility, online reputation of the tourist experience in the destination (attractions, hotels, gastronomy, etc.), connectivity and air capacity, flight reservations, among others.
Design of the architecture and data modelling on which the system will be developed.
Based on the destination's needs and characteristics, definition of the technological tools for the system (hardware and software).
Development of the technological support platform and construction of the data model for the compilation, input, storage and integration of information.
Construction of the ETL (Extract, Transform and Load) processes and processing of the databases of the identified sources.
Design and production of dashboards for the analysis and visualisation of information for strategic decision-making at the destination.
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DESIGN OF THE TOURIST DESTINATION DATA STRATEGY
Soul Data strengthens the management of Smart Destinations through a comprehensive data strategy for decision-making. Soul Data's specialised methodology is applied in this solution, relying on its technical knowledge and real experience in the public and private management of tourism acquired over time.
Data Strategy Design helps the destination to organise its existing data, to understand what data it needs and how to get it, and to guide information management to support decision-making in the sector, through innovative tourism intelligence strategies and actions. This will make it possible to improve the organisation's data management, from collecting the information to its processing, analysis and visualisation, for a better understanding by the entire tourism value chain of the destination.
This solution provides methodology guidelines and statistical support for the measurement of segments and profiles of demand, tourism supply, economic impact and sustainability of tourism in the destination, among other issues. The service includes:
Survey of information and data needs for tourism planning and management of the smart destination.
Assessment of statistical information and indicators currently used by the destination.
Identification of the main sources of traditional information and Big Data that strengthen the destination's tourist intelligence.
Preparation of a strategic diagnosis on data management.
Definition of strategic priorities in terms of data and information.
Methodological recommendations for the incorporation and integration of new data sources.
Proposal for calculations of new indicators linked to the thematic areas of smart destinations and sustainability.
Recommendations for tourism intelligence strategies to help improve decision-making at the destination.
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TRIP PLANNER
Smartvel's Trip Planner is the ultimate solution for traveller inspiration and planning.
Inspire travellers with a comprehensive multi-device, multilingual, personalised travel guide that includes up-to-date content from destinations to help them get the most out of their experience.
The solution allows end users to discover an endless number of plans and activities to do during their stay in a certain destination.
Technology based on Big Data and Machine Learning
Able to efficiently collect from hundreds of information sources: points of interest, events, concerts, fairs, restaurants, tours and activities, etc. From all these data already reviewed, categorised, translated and geolocated, different solutions have been created so that clients, the leading companies of the tourism industry, can improve points of contact or interactions with their travellers or their own customers.
What's included?
Complete travel guide.
Relevant and up-to-date information for all destinations
Cultural and leisure agenda with geopositioned elements
Includes client's own content: Recommendations, tours, agreements with third parties, etc.
Features such as filtering by location, categories and travel dates, selecting your own itinerary, being inspired with recommended plans, etc.
Easy and intuitive navigation.
Automatic version updates.
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INFOPANEL AR
Thanks to augmented reality technology, the company has developed an innovative product: InfoPanel AR. This consists of turning a conventional physical information panel into a digital one with interactive, attractive content and a clear audiovisual and innovative focus.
Cultural heritage spaces feature informative panels to teach visitors about heritage. This panel turns them into signs, and when these are scanned with a smartphone or tablet, the augmented reality content appears. This might be a character (with a hologram-style or more realistic-looking appearance) or another item (a 3D model, a 3D object, etc.) which provides information in a novel way.
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SAYME DUMPSTER: MONITORING OF MSW CONTAINERS
Spanish waste container sensorisation technology for:
Fill level monitoring.
Verification of emptying and optimisation of routes.
Detection of misplacement, fire and overturned.
Real-time alarm transmission.
Deployment planning and container inventory.
Sensors:
Small wireless devices that are powered by conventional batteries.
Compatible with any type of waste and with any manufacturer and size of containers and bins.
Designed to operate for long periods of time without maintenance.
Unified management and remote configuration through a powerful IoT Gateway.
Direct integration with third-party systems and platforms through a REST API.
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SAYME DUMPSTER BIN: MONITORING OF URBAN PAPER BIN
Main features
Fill level monitoring.
Verification of emptying and optimisation of routes.
Detection of misplacement, fire and overturned.
Real-time alarm transmission.
Deployment planning and bin inventory.
Main features
Remote configuration.
Robust IP67 frame.
Range: 5+ years, 4 standard AA batteries.
Wireless communication technologies: NB-IoT.
Measurement technology: laser.
FOTA update via Wi-Fi.
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BARET: SMART TOURISM PLATFORM
The BARET smart tourism platform was created as an app designed to collect, process and compare large volumes of data from an immense variety of sources. The aim is to provide the most complete, clear vision possible of what is happening with regard to tourist destination branding, the sector's business world and the main stakeholders in the area.
BARET has the ability to learn by analysing this information and helps in the design of successful strategies and actions for destinations.
It gives destinations and companies in the tourism sector control over the main data flows of interest to design their strategies for the future and measure the real impact of their actions:
The platform measures flows and numbers of people who use routes or visit installations in real time, and compares this with the impact of marketing campaigns and actions aimed at boosting the destination's branding.
It analyses the topics that clients and potential users are talking about in real time to design marketing strategies featuring content in accordance with the real experiences and interests of their target audience.
It compares trends with real changes in bookings and business volume, finding out more about the target audience and its alignment.
It analyses the real impact of investments and sponsorships, drawing conclusions about their profitability and efficiency, and obtaining smart recommendations for the future.
Methodology and characteristics
Work is carried out on all the concepts concerning the destination's online positioning and on breaking down and producing granular data adapted to their scope of interest, generating data architecture that filters and enriches the Big Data taken from online monitoring and resulting in an effective table for future strategising and decision making.