Whereas the official visitors’ guide “This is Athens”
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- Whereas the official visitors’ guide “This is Athens”
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is published in English, French, and German to target the largest markets for tourism in Athens, it is true that there is also growth potential to attract visitors from China. Consequently, the City of Athens and the Athens Traders’ Association partnered to launch the Toorbee app, a B2B platform that aims to bridge the gap between Athenian travel supply and Chinese travel demand. The app provides information on sight-seeing, hotels, shops, and restaurants to Chinese Online Travel Agencies while letting Athenian service providers create their own content for better targeting, higher conversion rates, and instant payments. Find out more at: https://www.toorbee.com/28-12-2018-athens-airport-launches-new-app-for-chinese-tourists/
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