Local Branding for global recognition
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- Title
- Local Branding for global recognition
- Description
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Since 2018, the brand “Made in Szczecin” has been awarded by the City of Szczecin to the original products or services that show high quality while portraying the city in a positive light and are produced or offered by the business owners from the Szczecin Metropolitan Area. The brands goals are as follow: Promoting creative, economic, pro-investment and innovative projects in Szczecin; Strengthening Szczecin’s identity and building a positive image of the city and the tourist brand; Strengthening Szczecin’s image as an attractive tourist destination; Increasing in the quality of products and services offered in Szczecin; Promoting the city, as well as its entrepreneurs and institutions; Increasing in the loyalty of customers, both citizens and tourists, to local products and services. Find out more at: https://www.madeinszczecin.pl
- STIT Type
- STI