Be.Long project

Title: Be.Long project
Description: The Be.Long project addresses foreign and offsite students, smart workers, start uppers, temporary residents and seeks to engender a sense of “belonging” to the city. The project aims to repopulate the historic centre with the next generation of residents and medium- to long-term rentals. The initiative will also act as a data gathering exercise to monitor the long-term rental market in the city centre. Although overseas students form a considerable segment of the target audience, the platform has also been conceived as a tool applicable to start-up workers and temporary citizens/workers who come to the city for a finite length of time. It is also aimed at smart workers and digital nomads, became more relevant with the Covid-19. Surveys suggest that the possibilities afforded by remote working have prompted 37% of the world’s workforce to consider moving location. Destination Florence is keen to promote Florence as a smart destination for these new mobile breeds of employee.Find out more at: https://belong.destinationflorence.com/en/
STIT Type: STI