The ‘Bordeaux nous envoie balader’

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Title
The ‘Bordeaux nous envoie balader’
Description

initiative began with two objectives: support tour guides who were heavily impacted by the pandemic and spark local interest in the city’s heritage, all at a reduced price. 1000 free tours were given in the first year and 1200 at a reduced price in the programme’s second year. The rich and surprising programme (30 different themes proposed) has debunked the dusty old image of classic guided tours and shown the creativity of tour guides, attracting a new audience, notably a young audience who may previously have been less intrested . Find out more at: https://www.visiter-bordeaux.com/en/taxonomy/term/98

STIT Type
STI