TECHNOLOGICAL SOLUTION Comprehensive tourist experiences

Item

Title
TECHNOLOGICAL SOLUTION Comprehensive tourist experiences
Description

The connected tourist receives information about the destination and generates intelligent data towards the destination.

Information is transmitted from a multichannel perspective in four phases:

  • Information: the main resources to publicize are identified, information is created in various formats and a narrative (storytelling) is developed that unites them.
  • Geolocation: these resources are located in the destination using online maps, organized from thematic information layers.
  • Integration: the information is developed and integrated in its different formats: texts (development of explanatory texts of the resources and the general narrative), photographs, illustrations and drawings, videos, audio guides (locution of texts), 3D models, virtual reality (360 photos), augmented reality, teaching guides, mobile applications, web pages, digital games, brochures, signs, information panels and QR codes.
  • Data: the necessary tools are created to measure the consumption of information in various formats.
STIT Type
STT
Taxonomy Classification
Design, Management & Operations of Tourism Products: Deployment
Design, Management & Operations of Tourism Products: Design
Design, Management & Operations of Tourism Products: Operation
Design, Management & Operations of Tourism Products: Maintenance/Evolution
Marketing: Pre-Consumption
Marketing: Consumption
Marketing: Post-Consumption
Tourism Fruition: Partial Digital Experience
Creator
Play and Go Experience
Creator Description

Play&go Experience helps the digital transformation of tourism organizations through technology: gamified digital guides, intelligent data platforms, digital tourist gymkhanas and comprehensive tourist experiences.

They improve the visitor experience with gamification, geolocation, augmented reality and smart data.

Creator Email
jordi.diaz@playgoxp.com
Creator Phone Number
626 325 661