User profiling through AI

Title: User profiling through AI
Description: Given the foreseeable disappearance of cookies as a tracking method, they have developed a user classification system on tourist portals based on activity and the correlation of actions, dynamically profiling users in order to optimize marketing campaigns , cross-selling and other services in which segmentation adds value.
STIT Type: STT
Taxonomy Classification: Design, Management & Operations of Tourism Products: Deployment; Design, Management & Operations of Tourism Products: Design; Design, Management & Operations of Tourism Products: Operation; Design, Management & Operations of Tourism Products: Maintenance/Evolution; Marketing: Pre-Consumption; Marketing: Consumption; Marketing: Post-Consumption; Tourism Fruition: Partial Digital Experience
Address: Alicante, Valencian Community
Creator: Lucentia Lab
Creator Description: Lucentia Lab is an EBT arising from the University of Alicante that works in the niche of hyperspecialization in Artificial Intelligence and advanced analytics, offering cutting-edge technological solutions in a wide range of sectors.
Creator URL: lucentialab.es
Creator Email: info@lucentialab.es
Creator Phone Number: 965 772 167