ONLINE MONITORING OF THE TOURIST EXPERIENCE IN THE DESTINATION
Item
- Title
- ONLINE MONITORING OF THE TOURIST EXPERIENCE IN THE DESTINATION
- Description
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This TRAVELSAT tourist intelligence solution uses Big Data to collect and analyse thousands of real opinions on the destination left by tourists on the main digital online commentary platforms globally.
This solution has been implemented by TCI Research, a strategic ally of Soul Data in Spain, in more than 100 destinations around the world. It has won the Innovation Award from the UN World Tourism Organisation. It is the most advanced platform for online reputation analytics to measure tourist satisfaction at the destination. It includes:
- General assessment of the destination and by geographical areas: municipality, province, autonomous region, or even within the destination.
- Analysis of the online reputation of the tourist experience in the destination:
- tourist attractions, places of interest and experiences.
- Hotel and gastronomic offerings.
- Infrastructure and transport at the destination.
- Shopping and shopping venues.
- MICE and tourist information centres.
- Ranking of most and least valued and commented places and establishments.
- Profiles by markets (national and international) and by travel groups (family, friends, couples, among others).
- Sentiment Analysis and natural language processing based on the most advanced vocabulary of keywords in 15 languages.
- Positive and negative comments about the destination and its tourism products, distributed by platform and by language.
- Real-time data with daily or weekly update depending on the source of information.
- Historical data from previous years to analyse trends and changes.
- Comparison (benchmark) with other destinations in Spain and Europe, at a general level and for various aspects of the tourist experience.
- Integration with destination visualisation tools.
- Consolidated data on reviews and ratings, applying a proven methodology with over 10 years of experience.
- Creator
- SOUL DATA
- Creator Description
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The company develops innovative projects for market intelligence, Big Data and digital transformation for data management aimed at decision-making, promoting the sustainability and competitiveness of smart destinations.
- Creator URL
- souldataweb.com