TOURISM INTELLIGENCE PLATFORM - HODEIAN
Item
- Title
- TOURISM INTELLIGENCE PLATFORM - HODEIAN
- Description
-
HODEIAN is a tool for understanding flows, visitor profiles and consumption habits based on data analysis. Its objective is to be a decision-making aid for public/private tourism managers, tourism resources and any commercial establishment that may be related to tourism.
To do this, HODEIAN analyses data from various sources:
- System for monitoring expenditure in commercial establishments in the territory.
Aggregate and anonymous statistics of transactions made with a bank's cards and POS terminals (dataphones) are offered. With this information, a virtual map is created to analyse the consumption habits of customers and improve the knowledge of customers.
System for tracking the movements of visitors (tourists and same-day visitors) through mobile operators.Anonymous, visitors’ movements are captured through the territory through a mobile operator. It provides knowledge on behaviour patterns of the visitor in each of the areas that make up the territory. Specifically, you can quantify the number of same-day visitors to the area and where they stayed overnight (outside the area).
People counting system via sensors.It makes it possible to know the movement and flow of people in a specific area over time. You can analyse the impact of, for example, the events held and identify situations and oversaturation that require some type of action.
- Creator
- TECNALIA
- Creator Description
-
The largest applied research and technological development centre in Spain.
They work with companies and institutions to improve competitiveness and people's quality of life, and to achieve sustainable growth.
Their mission is to turn technological research into prosperity.
- Creator URL
- tecnalia.com