VISITOR EXPERIENCE AND DESTINATION TOURISM REPUTATION MONITOR

Item

Title
VISITOR EXPERIENCE AND DESTINATION TOURISM REPUTATION MONITOR
Description

A bespoke service for each destination, with access to a system for monitoring, handling and visualising thousands of online opinions and ratings produced by tourists on relevant sources (OTAs, search engines and review communities), directly linked to the key areas of governance, innovation and knowledge. It has been implemented and adapted to all types of destinations, including several destinations within the Smart Destinations Network, with a focus on:

  1. Customer experience: The iRON® online reputation index, divided into:
  • Sectors (accommodation, restaurants and attractions at the destination).
  • Products (culture, nature, leisure, gastronomy, activities, shopping, etc.).
  • Periods: comparative with previous years, months, days.
  • Territories (regions, provinces, districts, cities or by micro- segmented areas of the municipality).
  • Source markets (national vs. foreign, mature markets, emerging markets).
  • Type of customer (families, couples, groups, singles).
  • Type of service: accommodation category, gastronomic club, etc.
  • Cross-segmentation of destination-tailored indicators on detailed interactive dashboard.
Perception of health security.

A module designed to understand and improve visitor perception of the health precautions in place at accommodations, restaurantes, tourist activities, cultural and natural attractions, by combining AI and expert human analysis.

Perception of sustainability:

Module designed to determine and improve the perception of sustainability by tourists, including sentiment analysis, temporal, geographic, product and market concentration, characterisation of sustainable initiatives of the offerings, etc.

In all modules, emphasis is placed on the design of actions to transfer results to all agents in the sector to implement competitive and sustainable improvements (interactive dashboard, ad-hoc reports, workshops, etc.).
Creator
VIVENTIAL VALUE
Creator Description
Specialists in smart tourism innovation, focusing on improved competitiveness and sustainability in destinations through the use of data on supply and demand.
The three key working areas with destination managers are smart data generation, STS consulting and knowledge transfer to the sector.
Creator URL
www.viventialvalue.com
Item sets
Catalogue of Technological Solutions for Smart Tourism Destinations 2023