DESTINATION DIGITAL MARKETING TOOLS
Item
- Title
- DESTINATION DIGITAL MARKETING TOOLS
- Description
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GVAM is an expert partner in the implementation of bespoke technological solutions for tourist destinations and a leading company in the production of destination applications, with more than 100 apps/PWA produced, thousands of heritage resources digitalised and more than two million unique users a year. It also coordinates drafting for standard UNE 178508 for tourist apps.
GVAM solutions provide destinations with reliable tools for addressing the reinvention of the tourist model and the challenges that this presents, making the most of the opportunities available:
- Prioritise the protection of cultural heritage and natural resources.
- Make energy efficiency and green transportation more widespread.
- Standardise the digital transition by providing data, customisation, digital marketing and AI tools.
- Make the destination more competitive, digital and accessible and boost short consumption cycles.
GVAM's digital destination marketing tools feature a platform to automate the destination's promotions, actions and campaigns, thus involving and supporting local tourism.
The platform shares these communications, which are programmed and managed by tourism technicians from target visitor profiles created using profiling techniques, and the detection of interests by AI through behaviour in the destination. It can be integrated with other services via REST APIs.
- Creator
- GVAM
- Creator Description
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GVAM is formed of a young team specialising in diverse professional areas in order to offer results with the "six senses": development, design, content creation, visitor service, audience analysis and hardware adaptation.
- Creator URL
- www.gvam.es