STANDARDISED TOURISM INTELLIGENCE SYSTEM
Item
- Title
- STANDARDISED TOURISM INTELLIGENCE SYSTEM
- Description
-
This system involves:
- Having a systematised monitoring and intelligence process.
- Implementing the standard UNE 166006.
- Capturing information procedurally.
- Analysing and understanding events in real time.
- Facilitating interactions with visitors and the environment.
- Supporting the decisions of destination managers.
- Enabling the improvement in quality of tourist experiences in smart destinations.
- Organising the digital data layers at the destination.
- Advancement in the structuring of a Smart Destination Office.
- Phase prior to implementation of the technological platform.
- Establishing an indicator dashboard.
- Knowing trends and alerts that can be applied at the destination.
- Establishing more dynamic, better targeted promotional strategies.
- Having knowledge to develop different tourism products.
- Monitoring the competition.
- Collecting data from internal city objects: hotels, museums, tourist offices, etc.
- Establishing the destination's semantic.
- Creator
- INTELIGENCIA TURISTICA
- Creator Description
-
Pioneering company specialised in the implementation of tourism intelligence and smart destinations.
- Creator URL
- www.inteligenciaturistica.com