EMPATHIC LISTENING TO ONLINE CONVERSATIONS
Item
- Title
- EMPATHIC LISTENING TO ONLINE CONVERSATIONS
- Description
-
The internet has become the key stage where users explore, comment and read the opinions of other users to make their travel decisions. Empathising with visitors is key to understanding what their experiences are, and what the destination needs to improve.
With a unique methodology, the solution proposes tracking in all public internet media: social media, blogs, forums, opinion communities, digital media, videos, etc., where the destination is talked about, and with an unlimited number of keywords.
Empath Design Factory's Empathic Listening combines technology with a large part of human analysis. Its team, a pioneer in the area of internet listening and with 20 years of experience, is an expert in maximising the contribution of knowledge and avoiding infoxication.
The solution consists of the following formats:
Diagnosis of qualitative conclusions. Help destinations understand:
- What are the main topics of conversation of its visitors.
- Which internet media they use to express their opinions.
- The languages used.
- The main complaints, questions and recommendations.
- The profile of the main opinion sharer: visitor, potential visitor, journalist, etc.
- Locations that the destination is compared to.
Strategic action chart
- What issues need to be improved, taken into account, maintained, promoted or communicated.
- The main lessons learned and warnings to implement.
Quantitative database. This involves:
- Transferring the data to the organisation's own systems.
- Obtaining statistics, especially oriented to tourist observatories.
- Preparing all kinds of filtered queries of the data.
Results presentation
- Share the conclusions within the organisation to all departments involved.
- Create a space for reflection, awareness and action.
- Creator
- EMPATH DESIGN FACTORY
- Creator Description
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Empath Design Factory offers Empathic Listening solutions for visitors' online conversations.
It transforms online conversations into insights in order to help tourist destinations to make strategic decisions.
- Creator URL
- empath.design