TOURIST BEHAVIOUR MODULE
Item
- Title
- TOURIST BEHAVIOUR MODULE
- Description
-
It captures, filters, analyses and presents all the information released on social media (Facebook, Twitter, Instagram, LinkedIn, YouTube and TikTok), means of analysis (Google Analytics) and online tourist portals (Big Data) about a specific tourist destination.
Functionalities:
- Volume of tourism mentions in networks broken down by origins and tourism products.
- Progress over time of the volume of mentions.
- Indices of satisfaction and perception of the destination calculated based on the semantic analysis of mentions on social media (NLP technology). Broken by origins.
- Global Destination Satisfaction Index (GTPI).
- Tourism Product Satisfaction Index (TPI).
- Security Perception Index (PSI).
- Climate Perception Index (PCI).
- Analysis of mentions by country of origin. Broken down by regions within each country. It includes:
- GTPI, TPI, PSI and PCI indices.
- Progress over time of mentions.
- Volume of mentions (main products and tourist attractions).
- Gender and estimated age.
- Language and social network used.
- Satisfaction rate with each product and its progress over time.
- Sentiment index (positive, negative or neutral).
- Distribution of mentions by nationalities and tourist products.
- Breakdown of specific keywords and tourist attractions related to each of the tourism products.
- Gender and estimated age.
- Platform used.
- STIT Type
- STT
- Taxonomy Classification
- Tourism Fruition: Partial Digital Experience
- Creator
- ACCIÓNMK
- Creator Description
-
ACCIÓNMK is the parent company of a group of five companies and has more than 18 years of experience in national and international markets.
They are specialised in market research, business intelligence, strategic marketing consulting and digital marketing.
- Creator URL
- accionmk.com