Goals and benefits:
• To have a Smart Tourism System (STS) tailored to the specific needs of each destination
• To take advantage of the layers of tourism knowledge already available at the destination and integrate it with powerful third-party sources
• To integrate a destination's sustainable tourism indicators, with a triple environmental, economic and socio-cultural focus (satisfaction, recommendation, loyalty; perception of the tourist product's sustainability; seasonality and area concentration; market dependence; etc.)
• To modernise the current tourism observatories and generate a data culture, both in management organisation and tourism promotion, as well as in the rest of the sector
• To facilitate governance and knowledge transfer actions to the rest of the agents, both public and private
Content:
• Phase 1 (Audit): mapping of information sources and current and potential data sets from the destination, as well as selection of priority layers to be included in the ad-hoc Destination STS, based on objectives and availability
• Phase 2 (Design): design of indicators and interactive graphics on a world-leading business intelligence platform and data visualisation (allowing greater autonomy with regards data providers and greater future scalability of the Destination STS)
• Phase 3 (Implementation):
delivery of the interactive dashboard, which is fully operational and has the first data loaded
• Phase 4 (Updating):
training of the destination team to enable them to successfully and autonomously manage the regular updates of the data sets included in the Destination STS (automatic, mixed and/or manual)
• Phase 5 (Transfer):
total or partial publication of Destination STS on the destination's official tourism website
• Phase 6 (Support):
if the destination wishes, an additional permanent Destination STS support service can be provided.
