In the context of post-pandemic tourism management, customer confidence and decisions are conditioned by perception of health security and online opinions (sources: Expedia *, ETC**):
• 80% of travellers confirm that measures designed to tackle the pandemic will influence their decisions (*)
• 83% of all travellers think it is important that accommodation should provide thorough cleaning and have protocols for regular disinfection (*)
• 75% of travellers read reviews before booking accommodation, and opinions, considering "room cleanliness" and the "general state of the hotel" as the most influential (*)
• Travel review platforms are the main source of European decision making (**)
Goals and benefits:
• To help destination managers work together with the private sector to offer a satisfactory and safe tourism experience
• Identify areas for improvement with regard to tourists' confidence during the decision, visit and sale phases
• Improve the image and reputation of the different tourism services, and in turn the destination as a whole
Content:
• Audit on the perception of health and hygiene security in all the destination's resources
• Joint action plan with the private market based on project results
• Customised monitoring plan according to the results and particular needs of the destination
Methodology:
• Analysis of content generated by customers on accommodation, restaurants, museums, beaches, activity companies, natural spaces, etc.on leading tourism platforms
• Application of Artificial Intelligence for identifying and analysing attitudes in the mentions related to the perception of safety and Covid-19 (capacity, social distancing, protocols, etc.), plus expert human analysis
• Segmentation by product, period, area, source market, etc. thanks to the customised data viewer.
