HODEIAN is a tool for understanding flows, visitor profiles and consumption habits based on data analysis. Its objective is to be a decision-making aid for public/private tourism managers, tourism resources and any commercial establishment that may be related to tourism
For this, HODEIAN is based on three different data types:
1. System for monitoring expenditure in commercial establishments in the territory
Aggregate and anonymised statistics of transactions made with cards and POS (dataphones) of a bank are provided. This information creates a virtual map to analyse customer consumption habits and improve customer awareness.
2. System for tracking the movements of visitors (tourists and same-day visitors) through mobile operators
Visitors' movements through the territory are captured through a mobile operator fully anonymously.
It provides knowledge on behaviour patterns of the visitor in each of the areas that make up the territory, knowing the area where they spend the night before the visit to an area (incoming), area of overnight stay the following day (departures), etc., relative percentages of same-day visitors to the total number of visitors, etc.
3. People counting system via sensors
It allows knowledge of people flow in a very specific area over time, enabling the analysis of the impact of the flow control actions in that area, such as the promotion of cultural events by the local administration, overcrowding in that area at peak times, etc.
