It identifies trends relating to the behaviour and satisfaction of tourists and visitors in order to respond efficiently to their requests and:
• Make analysis and decision-making processes efficient and less costly
• Develop special market and study segments
• Convert information into knowledge to gain customer loyalty
• Integrate multiple data channels: shops, call centres, mobiles and social media
• Streamline decision making with comprehensible visual models
• Reporting: Manages its own dynamic reporting system
• Specific KPIs for the tourism sector: Travellers, destinations, transport, etc.
• Increase the profitability of marketing actions and campaigns
• Anticipate the market and customers to respond proactively
More than 150 KPIs available, many of them specifically for the Tourism sector:
• Conversion rate
• Abandonment rate
• Average advance booking
• Bounce rate
• Booking pages viewed
• Average number of visitors who book
• No. of travellers per year
• No. of Spanish travellers
• Percentage of visits that require assistance
• Errors per booking pages viewed
• Exits at the last stage of check-out
• Type of transport
• Average age of travellers
• Average duration of stay
• Geographical destination/ location
• Hotel quality rating
• Long-stay trip destinations
• Percentage of car hire bookings
• CO2 emissions per travel company
• Travellers by gender
• Visitor satisfaction level
• Local satisfaction level
• Intensity of tourist use per hectare
• Total volume of water used
• Percentage of returning tourists
• Economic activity generated by tourism
