Getting to know tourists can win their loyalty. This is the goal of the iUrban platform, which allows all interactions with tourists before, during and after their visit to be registered and personalised through a content manager that documents their requests and interactions.Before:
• Registering of interests and sending tourist information adapted to the tourist’s interests:
• Geolocated information
• Cultural heritage, museums, monuments
• Green routes, parks, outdoor activities
• Leisure and shopping. Local gastronomy, craftwork, experiences
• Attractions and events
• Millennial. The most Instagrammable spots, nightlife
• Administrative procedures
• Tourist routes:
▪ Routes for one, two or three days
▪ A route around the historic centre
▪ A route through lesser-know sites
▪ A route around local leisure facilitiesDuring:
Adapting their experience in the destination and registering it in the same manner. Here the use of visual media can be used to impact tourists and win even more loyalty through more immersive experiences:
The same content published on different media under centralised management:
• Website
• Digital totems
• QR codes
• Monitoring of the whole activity
• Usage statisticsMonitoring interactions. It provides a multi-channel solution that covers the full customer journey, making it easier to produce statistics and reports on everything that impacts the tourist and the main KPIs of interest, supporting decision-making about tourist attractions:
• The most visited content, overall and by language
• The total and per user number of interactions with the destination
• Points of interest, routes, agendas and events, types of commerce, etc.
• The number of guide and map downloads
• Satisfaction surveys: especially relevant if the user has had a bad experience and provided their contact details, as it provides an opportunity to apologise and ask questions in order to win their loyalty
• The tourist resources consulted: allows monitoring of whether or not tourists used the different QR codes at the points of interest they visited
