Apart from supplying and connecting data, DILAX ENUMERIS provides an innovative software solution that converts this data into knowledge.
Visitor traffic: determine how many customers visit on a daily and hourly basis. This provides a reference base for all comparisons and assessments that contribute to cost- effectiveness.
Energy efficiency: adjust energy consumption to the actual real- time occupancy of the area, thus reducing energy costs.
Store performance: compare important KPIs per store - sales and average transactions, stay time, return rate, capture and conversion rate - and identify top and low performers. This increases performance and profitability.
Area productivity: analyse the customer journey in detail - which areas are highly or less frequented. Recognise the potential of hot spots and revitalise cold spots.
Staff planning: link staff planning and visitor frequency data with the conversion rate. Schedule staff proactively in relation to sales and peak hours.
Expansion planning: evaluate footfall and capture rates and recognise the real potential of the desired location.
Marketing efficiency: evaluate the efficiency of online and offline marketing campaigns and calculate ROI based on valid numbers.
Customer service: rapidly identify wait times to react promptly, thus increasing customer satisfaction.
Shopper profiles: specifically target customers – link socio- demographic data with cross-shopping behaviour across departments, stores and the entire customer journey, both online and offline.
