GVAM is an expert partner in the implementation of bespoke technological solutions for tourist destinations and a leading company in the production of destination applications, with more than 100 apps/PWA produced, thousands of heritage resources digitalised and more than two million unique users a year.
GVAM solutions provide destinations with reliable tools for addressing the reinvention of the tourist model and the challenges that this presents, making the most of the opportunities available:
• Prioritise the protection of cultural heritage and natural resources
• Make energy efficiency and green transportation more widespread
• Standardise the digital transition by providing data, customisation, digital marketing and AI tools
• Make the destination more competitive, digital and accessible and boost short consumption cycles
GVAM's digital destination marketing tools feature a platform to automate the destination's promotions, actions and campaigns, thus involving and supporting local tourism.
The platform shares these communications, which are programmed and managed by tourism technicians based on target visitor profiles which are put together using profiling techniques, and the detection of interests by AI through behaviour in the destination.
