The company helps measure data and turn it into smart information to better manage new models of tourism, providing information to facilitate the implementation of different actions, and generating a thorough, useful knowledge of the reality and opportunities in a given destination, making all local residents participants in the model.
They boost collaborative models that help promote the circular economy and local industry/activity, always with a focus on residents, and their relationship with tourists.
They define and implement smart, high-quality tourism procedures to assist with decision-making:
Optimising the tourism model
• Studies on coexistence and residents' opinions
• Research into co-governance and public-private participation
• Analysis of new post-Covid traveller trends
• Studies on the consumer habits of travellers in destinations
• Identifying and categorising groups and profiles
• Tourism competitiveness and revitalisation programmes
• Studies on diversifying areas, broadening the appeal of the destination
• Benchmarking prices, products and services across the whole of the destination's value chain
• Developing loyalty programmes
• Analysis of the opportunities offered by the destination, and new business niches
• Sizing, segmenting and profiling travellers by place of origin
Data research and intelligence
• Tourism and sustainability observatory
• Analysing traveller satisfaction and recommendations
• Studies on brand image and position
• Managing and optimising flows within the city
• Analysing the socio-economic and environmental impact tourists have on the destination
