Tool for monitoring a group or all the social network profiles of destinations in a geographical area (region, province, association of municipalities, etc.)
Objectives:
• To help destinations understand the evolution of the main indicators of their social media profiles
• To improve destinations' competitiveness, allowing each of the indicators to be compared to other destinations
• To monitor the evolution of indicators to see if the destination is following the same growth trend as other destinations
• To assist in marketing actions, monitoring the evolution and increase of each metric
• To easily analyse the evolution of each indicator for decision making
• To be able to select a custom target group to perform indicator comparisons
• To know the ranking and growth in followers of the community, by province and tourism brands
• To receive reports directly to the destination email, depending on the selected period (weekly, fortnightly or monthly), on the increase of each metric and the comparison of each metric with the average for other destinations
• To save time analysing all results
