The Tourism Trends Tracking service provides destinations with a quantitative and qualitative analysis of the tourist trends and/or products which are generating the most interest and demand in the different source markets. Tourism Trends Tracking is performed by means of a five- phase methodology:
• Discovering: Identifying the global trends with the most attraction potential, as well as how tourism products are developing.
• Matching: Identifying which destinations are most closely linked with each tourism trend or modality to establish the positioning of the destination being analysed.
• Offering: Analysing how the offer relating to a specific trend is being structured.
• Motives: Identifying the motivations that affect the tourist personas within each trend.
• Profiling: Establishing the tourist profile linked to each trend.
Using this information, the destination can identify, analyse and prioritise the tourist trends and products that may result in a higher value differential within its own tourism offering, as well as gaining operational insights about how to promote them, which audiences to target, which type of messaging to use, etc.
