Development and implementation of smart tourism management plans based on SEGITTUR self-assessment and, in the case of the Region of Valencia, self-assessment as defined by Invattur. Development of plans in line with the UNE 178501 standard: Smart Tourism Destination Integrated Management System.
Phases:
• Initial analysis
• Smart Destination self-assessment
• Social participation
• Establishing key programme areas
• Setting up proposals and actions in the following areas: governance, sustainability, accessibility, innovation, online marketing, information systems, smart tourism and connectivity.
The plans developed must comply with the following governing principles:
• Comprehensive perspective in line with the cross-cutting nature of tourism
• Innovative, competitive and profitable positioning
• Participation, cooperation and commitment
• Sustained continuous development
• Effective use of technology (for example: smart natural spaces: the Puig Campana Smart Mountain project)
