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TOURISM INTELLIGENCE PLATFORM
Tool that collects, filters, analyses and represents all the tourist information captured from online tourist media and portals (Big Data), market research in the Tourism area, information from sensors and totem displays used to determine the tourist flow of a specific tourist destination, among other aspects.
The methodology used in this platform is Big Data for processing large volumes of data, automated models based on machine learning mathematical algorithms, such as regression algorithms, based on neural networks, cluster analysis, decision tree, on Bayesian networks and on PCA (Principal Component Analysis) – for a structural analysis and various predictions.
Finally, the design of Dynamic Reports in Microsoft Power BI, to show all the data from both the media specified and the algorithms used.
All the functionalities are in real time:
Analysis of the tourist offerings and performance.
Analysis of occupancy in tourist establishments, and progress.
Analysis of bookings managed by categories and number of occupied and available places, and progress.
Analysis of the weekly tourist demand by tourist segment, and progress.
Amount of tourist concentration, and progress.
Analysis of traveller opinions by holiday period, and progress.
Monthly analysis of the employability of the tourism sector, and progress.
Comparison of searches and arrivals according to transport, and progress.
Comparison of searches for housing and tourist bookings, and progress.
Comparison of searches for tourist places/segments, real tourist concentration, reservations, and progress.
Tourism forecast, and progress.
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MARKET RESEARCH IN TOURIST DESTINATIONS
In order to learn more about the market of each tourist destination, AcciónMK carries out market research so that tourist destinations know their market perfectly: Identify the profile of each current and potential customer, find out what their needs are, how much they are willing to pay, how they see the product or service, and analyse what differentiates the product/service from the competition.
AcciónMK intends to carry out a promotional campaign for any destination, before carrying out market research to identify a better location, the customer's profile or their expectations. The chances of success are thus greater.
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DIGITALISATION OF PROMOTIONAL TOURIST MATERIAL
AcciónMK takes over digitalising the main information brochures of the tourist destinations used to inform potential tourists. The main action is the design and application of new covers and back covers for informative brochures, etc.
Their goals are to:
Redesign each of the elements in order to create a unified, coherent graphic style linked to the destination's graphic line.
Digitalise each of the media, faithfully maintaining the design, layout and content of each one to facilitate and optimise their use.
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SMART TOURISM DESTINATION MANAGEMENT SYSTEMS AND SMART DESTINATION MASTER PLAN
Technical assistance for the development and implementation of management systems for Smart Destinations according to the UNE 178501 standard. The following activities are carried out:
Initial diagnostic. Assessment of the destination's compliance with requirements of the UNE 178501 standard, establishing the bases for the development of the corresponding Smart Destination Master Plan.
Creation of documentation. Preparation of the documentation required by the UNE 178501 standard. In this phase, the Smart Destination strategy is defined in the 5 axes: Governance, Innovation, Technology, Sustainability and Accessibility.
Technical assistance in implementing the requirements of the UNE 178501 standard at the destination.
Internal audit to assess the destination's degree of adaptation to the requirements of the UNE 178501 standard.
Technical assistance during auditing by the certification entity, with proposals for corrective actions required for certification.
