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ICLOUDCOMPLIANCE
IcloudCompliance is a top-level technological solution to run a management body like that of a Smart Destination.This technological solution enables:• Streamlining KPI management processes• Monitoring key areas, sub-areas and indicators• Establishing action plans• Establishing control automation, which mitigates risk factors• Establishing automatic, swift reports• Documenting traceability procedures, strengthening transparency and therefore compliance• Centralising skills• Setting a clear and effective calendar of corrective actions• Integrating sensorisation APIs, and therefore strengthening the ecosystems of private organisations with regard to the public organisation
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TOURIST PORTALS AND PLANNERS
GVAM is an expert partner in the implementation of bespoke technological solutions for tourist destinations and a leading company in the production of destination applications, with more than 100 apps/PWA produced, thousands of heritage resources digitalised and more than two million unique users a year.GVAM solutions provide destinations with reliable tools for addressing the reinvention of the tourist model and the challenges that this presents, making the most of the opportunities available:1. Prioritise the protection of cultural heritage and natural resources.2. Make energy efficiency and green transportation more widespread.3. Standardise the digital transition by providing data, customisation, digital marketing and AI tools.4. Make the destination more competitive, digital and accessible, and boost short consumption cycles.GVAM's tourist portals and planners have been developed as comprehensive platforms in line with standard UNE 178506.In addition to their bespoke development for each destination, the solutions include tools for tourists to plan their visits and additional plug & play modules especially for IoT, social media, recommendations, etc.to be used on any form of media, such as websites, apps, screens and digital totems.These solutions also feature backend tools with dashboards, CMS enabling full graphic customisation and the management of tourist resources and data platforms.
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DESTINATION DIGITAL MARKETING TOOLS
GVAM is an expert partner in the implementation of bespoke technological solutions for tourist destinations and a leading company in the production of destination applications, with more than 100 apps/PWA produced, thousands of heritage resources digitalised and more than two million unique users a year.GVAM solutions provide destinations with reliable tools for addressing the reinvention of the tourist model and the challenges that this presents, making the most of the opportunities available:• Prioritise the protection of cultural heritage and natural resources• Make energy efficiency and green transportation more widespread• Standardise the digital transition by providing data, customisation, digital marketing and AI tools• Make the destination more competitive, digital and accessible and boost short consumption cyclesGVAM's digital destination marketing tools feature a platform to automate the destination's promotions, actions and campaigns, thus involving and supporting local tourism. The platform shares these communications, which are programmed and managed by tourism technicians based on target visitor profiles which are put together using profiling techniques, and the detection of interests by AI through behaviour in the destination.
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TOURIST VISIT APPS AND WEB APPS
GVAM is an expert partner in the implementation of bespoke technological solutions for tourist destinations and a leading company in the production of destination applications, with more than 100 apps/PWA produced, thousands of heritage resources digitalised and more than two million unique users a year.GVAM solutions provide destinations with reliable tools for addressing the reinvention of the tourist model and the challenges that this presents, making the most of the opportunities available:1. Prioritise the protection of cultural heritage and natural resources.2. Make energy efficiency and green transportation more widespread.3. Standardise the digital transition by providing data, customisation, digital marketing and AI tools.4. Make the destination more competitive, digital and accessible, and boost short consumption cycles.GVAM visit tools can be developed in the format most suitable for each case, whether in downloadable mobile app or in progressive web app format, both of which are fully customised in line with the destination's graphic design.These tools are especially useful during tourist visits as they contain highly valuable digital content about destination’s heritage and its cultural and natural attractions, organised into different routes and itineraries, as well as interactive maps, universally accessible resources and more, all available via mobile devices.These are also the perfect platform to include information about the destination's range of tourist resources and services (restaurants, accommodation, activities, active tourism, etc.), including adding content from museums and visitor centres.Destinations can fully control these tools in real time through the online CMS content manager.
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SMART MANAGEMENT OF CULTURAL TOURISM
This solution involves the digitalisation and monitoring of the most relevant data for smart, strategic tourist destination management. Moreover, they have developed a platform that includes a dashboard and specific indicators to facilitate governance and decision-making on heritage and tourism spaces.The tool also incorporates a combination of data updated in real time and indicators with strategic value, allowing short, medium and long-term action planning. In this way, it is possible to coordinate both immediate and preventative measures. Therefore, it is positioned as a relevant solution for the planning of tourism destination management in cultural tourism destinations.Furthermore, the nature of the technology implemented facilitates the integration of a group of destinations, allowing for regional management, and offering a combined vision that incorporates both the specific vision of each destination and a comprehensive vision of the most relevant aspects of management.Finally, the proposal includes a specific indicator system for studying the history, behaviour, characteristics and impact of tourism on heritage assets and their management, in order to be able to act accordingly.The implementation of an appropriate strategy for cultural tourism management will serve as a distinctive factor for the destination, enabling improved experiences and visit quality via the application of appropriate control tools. As a result, destination will be able to improve user and visitor experiences.
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EQUALITAS VITAE ACCESSIBLE TOURISM. ACCESSIBLE TOURISM PROMOTION
Equalitas Vitae works to share information about accessibility in accommodation, resources and tourist destinations objectively, clearly and concisely.They have more than 15 years' experience in the creation and promotion of inclusive tourist services for all, forming networks and contacts to share the accessibility of hotels, restaurants, museums, beaches, tourist activities, experiences, accessible routes, destinations and much more with the end customer, agencies and tour operators specialised in the sector. They believe that "Knowing that something or somewhere is accessible is just as important as it being accessible", and for this reason they promote it from all possible perspectives.• They manage the Equalitas Vitae Accessible Tourism portal, a leader in the promotion of accessible tourism• They manage the “Turismo Accesible by Equalitas” accessible tourism app, a search tool on accessibility with mobile devices which, apart from offering detailed information, allows users to rate services and suggest new accessible places.• They create and maintain accessible online tourist guides for tourist destinations• They distinguish tourism resources with the Equalitas Vitae Accessibility Badge• They manage the leading accessible travel blog in Spanish for people with disabilities: www.sillerosviajeros.com• They coordinate and participate in famtrip and blog trip with national and international tour operators specialising in accessible tourism• They produce the Silleros Viajeros radio programme about accessible tourism on Radio Viajera• They provide direct presentations to tour operators and end customers (webinars)• They have a large community on social media, with over 20,000 followers and different collaborative platforms• They work throughout Spain and in international promotion
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EQUALITAS ACCESSIBILITY. ACCESSIBLE TOURISM CONSULTANCY
Equalitas Vitae is a leader in promoting accessible tourist destinations at the national and international level.The organisation works with the disability sector and collaborates with professionals and disabled people so that the development of each project responds to the needs of each user type.In its consultancy area: Equalitas Accessibility offers a consultancy and advisory service for companies, administrations, destinations and professionals on matters of accessibility and inclusiveness. Some of the services it offers include:• Accessibility diagnostics• Strategic plans for accessible tourism• Distinction on matters of accessibility• Creation of inclusive routes• Turnkey accessibility solutions: Sign language video guides, Braille, induction loops, inclusive experiences, digital content adaptation, signage, easy reading, etc.• Supply of all kinds of equipment and technical aids for improving accessibilityThey provide advice on accessibility so that tourism resources (hotels, rural houses, hostels, museums, restaurants, etc.) can be inclusive for all. What's more, they offer the Accessibility Badge so that establishments can stand out and highlight their work in areas of accessibility.They work for the public administration, developing strategic plans for tourist accessibility and accessibility studies in different cities, territories or destinations.They participate in European projects in which accessible tourism is present at any stage.They provide a comprehensive service in terms of all aspects of accessibility, to create fully inclusive products and services.They work throughout the national territory and in international promotion.
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CONSULTANCY SERVICES FOR SMART CITIES AND COMPETITIVE TERRITORIES
• Strategic planning of Smart City actions: identification of the challenges facing a destination; definition and evaluation of key initiatives and projects to address those challenges, bridging any gaps with innovative solutions; and developing plans that are technically and economically viable.• Smart specialisation and increased competitiveness of the territory: design of strategies to identify areas or sectors of local or regional industry in which to apply innovation policies to achieve sustainable growth of the economy, employment and, ultimately, the wealth of the territory• Sustainable energy action planning: helping to establish and achieve CO2 reduction commitments, meeting the objectives of the Covenant of Mayors and designing Sustainable Energy Action Plans (SEAPs).• Technical assistance in the deployment of plans and execution of projects: in order to achieve alignment between the Smart City strategy and the city or smart specialisation and the territory requires coherence between the strategy itself, the public and private agents involved or affected, the processes and the general public. Enerlis helps to transform the strategies into long-term value, in a way that facilitates the best execution of programmes and projects through the most appropriate management tools, processes and organisations.
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DOTSENSE
dotSENSE is a smart Location Intelligence platform (map) that integrates three enabling technologies into the different modules of the base-solution of its IT architecture:1. IoT based on cameras and sensors.2. Big Data as part of a Data Lake.3. Artificial intelligence based on deep learning and convolutional neural network (CNN) technologies.This solution, based on extraction via sensors (Wi-Fi, Bluetooth, video cameras) and geospatial analysis, enables, among other things:• People counting from images captured via computer vision and artificial intelligence• Geofencing and management of alerts and warnings to optimise event management• Real time updating and visualisation of data accumulated through an intuitive map for efficient decision-making
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DINYTRACK
Tracking of people and vehicles, information on dwell times in an area, trajectories and journey times.To obtain behaviour information on people in a particular area, there is the DinyTRACK solution. With these data, it is possible to know the dwell times in an area, the most common routes (various points of the route are defined at which the device must be detected) and the time spent in them. It also displays repetitive users showing how frequently they appear. With the use of wireless technologies (Wi-Fi and Bluetooth signals from mobile devices), the position of the devices is obtained through triangulation. This leads to the generation of heat maps, and information about frequency and travel times between different points. The platform that receives the information groups the percentage of people passing through into time slots, providing an indicator of the appeal of the route.
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REAL-TIME CAPACITY CONTROL
People counting: unique and innovative technology - 3D profiling for technical object detection, anonymous data, compliance with the European General Data Protection Regulation and up to 98% accuracy.Real-time capacity control: back-end and front-end information for improving management in compliance with health and safety standards.Capacity alarms and alerts with automatic sending of text messages and/or emails.
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NUBART AUDIO GUIDE
Nubart is a personalised audio guide card that acts as a unique key for accessing a web application via a mobile phone. The cards are non-transferable (because they have commercial value, they can be sold and generate revenue) and reusable (owners can retain their cards and reuse them later).A perfectly hygienic solution to provide audio guides and other advanced features to museums, tourist routes, attractions and events.The system is accessible for the visually impaired, and also for those with hearing difficulties through the sign language transcriptions incorporated into the tracks and videos. The audio guide can be incorporated onto the Nubart card (possibility of incorporating more than one). This is an innovative guide system for groups for avoiding the use of radio guides which also enables synchronization of the audio with videos of an exhibition. For tourist routes, Nubart incorporates maps and geolocation, as well as videos, photographs, links to promoters and a questionnaire for understanding visitor profiles.
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TUROBSERVER SMART TOURISM REPORTS
Regular Smart Data Reports turn Big Data into smart data, the simplest and most direct way to access the most relevant data about the destination, thus saving time and resources.By analysing over 250 sources of data, the Turobserver team creates customised reports as PDF files that include the modules the destination selects from a wide range of data:• Hotels and holiday rentals available• Tour operators and distribution• Reputation of the destination (accommodation, restaurants, beaches, monuments and points of interest, golf, etc.)• Traveller profiles• Rate of deseasonalisation• Hotel demand (searches/bookings)• Search trends (Google Trends)• Flight data• Competitor destinations• Other data.These reports are easy to read, and therefore can be used immediately in decision making, while their format makes data democratisation easier as they can be quickly shared with the business sector, therefore encouraging better governance.The reports are tailor-made for each destination and issued regularly (monthly, quarterly, etc.), so they can follow the progression of KPIs, measure results, and manage more efficiently.
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DF CAMPAIGNS
This tool allows proximity marketing messages to be sent to users via push notifications, emails, text or WhatsApp messages, based on the behaviour of attendees within a venue or event organised by public bodies, helping to increase the profitability, security and efficiency of the event.A true omni-channel solution that enables:• Connections with the offline and online worlds through proximity marketing mobile campaigns• The creation of experiences for attendees that are much more friendly, efficient and human • Communication with attendees at the opportune momentFurthermore:• It enables user verification without the need for queues and wait times through the mass sending of links to validate tickets. When users validate their tickets to verify their identity, it becomes easier to obtain permission to use their information for promotional purposes during the event, or whenever they are near the areas covered by the Black Box, thus creating a better experience, improving their memory of the event and increasing income for brands
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DF BEHAVIOUR
This allows the profitability of each facility and scenario to be measured, to help public bodies during events. Analysis of zones and event performance, maps and traffic flow, one-time and recurring attendees over hours, days, weeks and months.It compiles and analyses mass data on people's behaviour, using their mobile phones as physical identifiers to track their movements.It uses its own cutting-edge technology to detect phones without the need for Wi-Fi or Bluetooth. Its Black Box devices are able to detect a wide range of devices in addition to mobiles, without them needing to be connected to a network. This characteristic makes them unique, and more advanced than communication companies as powerful as CISCO or even Google, for example, which cannot offer this service without prior Wi-Fi or Bluetooth connection. Its detection rate is above 90%, while those of the competition, which rely on Wi-Fi, Bluetooth, beacons, face recognition and other more intrusive systems, are no higher than 25%. The technology does not invade the device user's personal information. It merely accesses information relating to the public characteristics of the device. As a result, it never violates laws on data protection or invasion of privacy. (GDPR).Each Black Box can cover some 15,000 m2 in open spaces without walls. Even when there are walls, its scope is very broad, and its limits must be set and parametrised in line with the requirements of the customer or cultural manager of the area under analysis.Once all the data has been consolidated, the Data for Life team provides customised reports and the know-how to help public bodies increase the profitability, security and efficiency of events. The reports thus become key to decision making.
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TOURIST INFORMATION SEGMENTATION PLATFORM
Analysing tourist demand is a critical factor in tourism planning processes. Having mechanisms available that allow tourist destinations to analyse their visitors (how many they receive, what they're like, where they come from, and their reason for visiting) has become essential, so destinations can make decisions to improve or optimise tourist attractions in the short and medium term.Tourism managers have customer service points for visitors spread all over the area under their care: information offices, monuments, visitor centres, tour guides, etc. All of these points generally collect tourist data, which is usually limited to the day of the visit, the number of people, and their place of origin. Previously, this data would at best be combined manually or on an Excel spreadsheet to create sporadic reports.The Tourist Information Segmentation Platform improves the processes used to gather and analyse information, while also providing the main tourism manager with full, centralised control.It consists of a mobile app which dynamically gathers information from the different customer service points, and features a platform that allows the management of these points and their users. It receives all the information, analyses it, and creates automatic reports based on date range, type of information point, or specific information point.This technological development can achieve the following objectives:• Replace paper-based collection of data• Increase the amount of data collected• Automatically generate tourism reports• Automate the management of information based on pre- configured tourism reports• Reduce the time spent gathering and processing information• Preserve the privacy of information collected about visitors• Create an image of modernity for visitors and tourists
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BRAND POSITIONING AND DEVELOPMENT
They make the website as accessible as possible by increasing the relevance of the sector's main search terms and establishing authority in each market both externally and internally. Each brand is developed, customised, and adapted to the target audience through brand development and use stories to reach the customer through storytelling techniques.
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TOURISM CHATBOT
Chatbot design and developmentStudy of dialogue and natural language processing:• Study of the process to be automated and design of the conversation schema• Design of the Natural Language Processing that will govern communications between bot and human• Design of the rules and regulations that define the behaviour of the chatbot• Design of the dialogue semantics and the tone of messages as per the platformBot coachingLearning and improvement of the AI:• Recurring analysis of dialogue between bot and human• Study of specific answers• Optimisation and improvement of the system through new rules and vocabulary• Continuous improvement of the customer experience
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STRATEGY AND VALUE PROPOSITION FOR SMART DESTINATIONS
Braintrust focuses on travellers' trips from start to finish, improving experiences, satisfaction and recommendations, encouraging tourists to return, and increasing their spending. This boosts local economies, protects tourism capital and brings regions together, with sustainability as the goal.Solutions are tailored for each customer, responding to very specific needs and making each project unique:Strategies and Tourism Development• Offices to design, implement, implement, assess and monitor next-generation plans• Strategic sustainable tourism plans• Creating and supporting a report to fund SETUR's programme of sustainable tourism plans for destinations• Destination commercialisation and promotion strategies• Marketing plans• Repositioning the destination's brand• Premiumisation strategies• Creating a product club• Product design, launch and testing• Communication plans• Deseasonalisation policies• Plans to attract and develop MICE tourismDestination experience• Design of the traveller experience• Review, update and revitalisation of products• Diversification of tourist attractions• Training models and plansDigitalisation and Transformation Strategies• Analysis and implementation of augmented reality solutions• Design of user experiences and modernisation of apps• Development of tourist management dashboards• Gamification strategies
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WANDO EXPERIENCES
Wando is a tourism intermediation platform for destination experiences which aims to ensure that all the information generated on the platform, combined with that which can be obtained from other public and private sources, can add value to this knowledge through data analysis processes. It provides a tourist-focused platform to encourage multimedia communication. The digital commercialisation of experiences means that destinations have access to extremely valuable information, covering topics such as consumer patterns, the geolocations of these experiences, and when experiences are, or will be, taking place. This information can be viewed through business dashboards, used with artificial intelligence to create virtual assistants or systems that provide recommendations, with machine learning for systems that predict demand based on season or pricing, or with blockchain, applying smart contracts to hiring processes or the charging/payment of commission. The only way to highlight these technologies is from the perspective of an integrator between supply and demand. Wando stands as an intermediary with a completely technological vision of the intermediation process of the supply of experiences.
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DEVELOPMENT OF VIRTUAL IMMERSIVE CONTENT
Anova IT Consulting works on the conceptualisation, creation and development of 360º videos for virtual glasses and mobiles, adapting the content to the needs of each customer and each objective. Likewise, it uses video gaming technology to generate the spaces where the immersive content is projected.360º videos, also known as immersive videos or spherical videos, are video recordings where a view in every direction is recorded at the same time, shot using an omnidirectional camera or a collection of cameras. During playback on normal flat display the viewer has control of the viewing direction like a panorama.VR videos and Immersive Virtual Reality achieve a greater impact on customers, as this experience enables virtual reproductions of real-world conditions in different business processes such as training, selling services, predicting consumer behaviour and demonstrating product manufacturing processes for international fairs, events or conferences.
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DEVELOPMENT OF TOURISM APPS. APP FOR THE TOURISM DEVELOPMENT OF AN AREA
Anova develops digital solutions and mobile apps with the aim of launching a digital guide through which users can access tourist information and stay up-to-date with the range of products and services in the area.The solution consists of a management tool whereby all the roles and entities participating in the ecosystem are parametrised:• System configuration• Content management• User management• Report visualisationFor its implementation, Anova is responsible for establishing functional requirements adapted to the particular needs of the area, the design of the solution's look and feel, the development of features and provision of content. Prior to implementation, thorough testing is carried out and training provided for the various agents who will manage the solution. Naturally, Anova supports the customer after its launch with a maintenance service to resolve any system issues.
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TOURIST GUIDE APPS WITH AUGMENTED REALITY
This company develops mobile app guides for tourist destinations, museums and unique sites that use augmented reality content and elements of gamification to make tourism experiences more attractive.
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GESTDOC360
GestDoc360: the RPA Software Robot created in Madrid that enables public processes to be robotised and automated in a simpler way and in compliance with all the current legislation in our country.GestDoc360 enables the quick robotisation (in compliance with all legal obligations) of all administrative procedures, the processes of electronic headquarters and guarantees regulatory compliance; this is done through a Zero Code programming system, that is, without the need for traditional computer programming, but rather the language of the administrative workers by way of a virtual assistant to develop process robotisation.GestDoc360 is present in over 100 town and city councils in Spain.
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PAST VIEW
Past View provides a guided tourist route with smartglasses (virtual reality glasses), taking visitors through the most emblematic parts of cities like Seville, Barcelona, Granada, Athens and Ephesus. Through this device, which uses virtual reality and augmented reality, users can visit the city's cultural heritage in different eras.Past View is a complete sensory experience that goes far beyond a conventional guide system. It consists of guided routes that allow tourists to see what the spaces they are visiting looked like in different historical eras.The Past View device, comprising smartglasses and a touch pad, allows visitors to dive into the past through virtual reconstructions and augmented reality technology, bringing them closer to the historical areas in an immersive way. Thanks to movement sensors, users can view panoramas of the past, comparing them to the present and thus improving their sensory experience of a different, cutting-edge tourist visit.