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INSIGHTS-X FOR DESTINATIONS
Destination intelligence tool for assisting tourist destinations to substantiate their strategic decision making. Using actual hotel booking data from transactions made via the TravelgateX platform, they offer destinations the ability to combine, various metrics and dimensions relating to both bookings and demand in real time to create customised reports (total number of bookings, source market, traveller profile-couple, family, solo, group, average length of stay, booking lead time, booking date, check-in date, ADR, etc.). They can also compare the performance of their destination with that of competitor destinations.
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SMART HERITAGE
This is an IoT solution that intelligently uses information from environmental and structural sensors. It allows this information to be managed well, especially in terms of preventative management, and also the management of security and protection, energy efficiency, lighting and lighting use. It also helps digitalise elements of cultural heritage, by including informative screens and other audio-visual elements.
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SMART TOURIST ROUTES
A SaaS solution to create and recommend tourist routes using artificial intelligence, adapted to each person.It connects user preferences with resources that already exist in the tourist destination, focusing on tourist satisfaction. Travellers have access to a website/app, where they can:• Consult the opinions of other travellers, the highest rated locations and routes, and the essential characteristics of different destinations• Share their opinions and save favourites • Receive people flow notifications• Purchase products and book events.The tourist destination has access to:• All the information about the destination (culture, gastronomy, etc.) in one digital location• Connection with relevant variable information (opening hours, prices, etc.)• Integration with platforms and hardware• A website with relevant historic and real-time data on how travellers interact with their destination.Local businesses have access to:• A way to sell their products or services online via the platform• A way to showcase and promote local products.
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SMART PEDESTRIAN CROSSINGS
A smart system that definitively improves road safety, exponentially multiplying its efficacy through the reflective paint currently used, as converts passive horizontal signage into active signage.Sensors are combined with LED panels integrated into the tarmac. These detect pedestrians waiting to cross at a zebra crossing, lighting up the road as they walk over it.It also features two vertical LED signs that light up at the same time to alert drivers to the presence of pedestrians.
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DIGITAL TOURIST OFFICE
The digital tourist office allows information to be shared with citizens and tourists and their opinions consulted, and it is available 24 hours a day. It consists of a totem display which is installed without the need for public works, making use of infrastructure such as bus shelters, lampposts, etc. It allows users to learn about points of interest, businesses, news, the cultural calendar, the weather, maps and more.The content is managed simply and dynamically through a website, and the surveys module provides a channel to gather information from satisfaction surveys without the need to download an additional app.
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TOURISM INTELLIGENCE PLATFORM - HODEIAN
HODEIAN is a tool for understanding flows, visitor profiles and consumption habits based on data analysis. Its objective is to be a decision-making aid for public/private tourism managers, tourism resources and any commercial establishment that may be related to tourismFor this, HODEIAN is based on three different data types:1. System for monitoring expenditure in commercial establishments in the territoryAggregate and anonymised statistics of transactions made with cards and POS (dataphones) of a bank are provided. This information creates a virtual map to analyse customer consumption habits and improve customer awareness.2. System for tracking the movements of visitors (tourists and same-day visitors) through mobile operatorsVisitors' movements through the territory are captured through a mobile operator fully anonymously.It provides knowledge on behaviour patterns of the visitor in each of the areas that make up the territory, knowing the area where they spend the night before the visit to an area (incoming), area of overnight stay the following day (departures), etc., relative percentages of same-day visitors to the total number of visitors, etc.3. People counting system via sensorsIt allows knowledge of people flow in a very specific area over time, enabling the analysis of the impact of the flow control actions in that area, such as the promotion of cultural events by the local administration, overcrowding in that area at peak times, etc.
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BIG DATA ANALYTICS FOR THE LEISURE AND TOURISM SECTOR
It identifies trends relating to the behaviour and satisfaction of tourists and visitors in order to respond efficiently to their requests and:• Make analysis and decision-making processes efficient and less costly• Develop special market and study segments• Convert information into knowledge to gain customer loyalty• Integrate multiple data channels: shops, call centres, mobiles and social media• Streamline decision making with comprehensible visual models• Reporting: Manages its own dynamic reporting system• Specific KPIs for the tourism sector: Travellers, destinations, transport, etc.• Increase the profitability of marketing actions and campaigns• Anticipate the market and customers to respond proactivelyMore than 150 KPIs available, many of them specifically for the Tourism sector:• Conversion rate• Abandonment rate• Average advance booking• Bounce rate• Booking pages viewed• Average number of visitors who book• No. of travellers per year• No. of Spanish travellers• Percentage of visits that require assistance• Errors per booking pages viewed• Exits at the last stage of check-out• Type of transport• Average age of travellers• Average duration of stay• Geographical destination/ location• Hotel quality rating• Long-stay trip destinations• Percentage of car hire bookings• CO2 emissions per travel company• Travellers by gender• Visitor satisfaction level• Local satisfaction level• Intensity of tourist use per hectare• Total volume of water used• Percentage of returning tourists• Economic activity generated by tourism
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TOURISM INTELLIGENCE SYSTEM FOR SMART DESTINATIONS
Next-generation Smart City LED lightingWith good LED lighting and illumination as the starting point, SpaNET is introducing a new generation of LED lighting. These have been developed based on their vision for the future, so lighting will become even more of a smart centre. Thanks to modular construction and open architecture, their Smart City LED lights are prepared for future developments.Smart PlatformBy combining lighting and connectivity, the public lighting smart network can be controlled, monitored and managed remotely. The smart platform will automatically configure the street lighting network, after which each LED light will be immediately visible in the application (or via their back-office platform). Its brokerage layer can be fully linked with all other TALQ version 2.2.0 compliant CMS systems without the need for additional development. Existing or new LED lights from other manufacturers can be integrated into the network and the intelligent platform by using a NEMA wireless module or the MIRA lighting control module (LCM).Smart SensorsIts Smart City LED lights are modular (plug and play) and contain one of a series of sensors that allow for example the position, movement, ambient light and energy consumption to be measured. But it is possible to do much more. For example, Smart City LED lights can be enhanced with a humidity meter, motion sensor, sound sensor, particle sensor, Wi-Fi, small cells for 5G technology and much more. They don't involve lock-ins and are made according to the requirements of each specific location in a city or municipality, adapting to visitors' specific needs during their stays, and to needs relating to quality of life for local residents.
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CUSTOMISABLE DESTINATION GUIDES
The Smartvel travel guide widget is the ultimate tool for interacting with users through relevant personalised content, inspiring visitors who are able to find out what they can see and do at the destination.Smartvel personalised travel guides include customised content for each customer and for all the destinations and digital channels.The system, which is based on artificial intelligence technology, processes over two million events a year that go though more than ten verification, enhancement and categorisation processes. All this information originates from more than 400 online sources, Open Data, travel blogs, activity provider agreements and many other sources. Personalised content can be included to inspire travellers and collate all the necessary information for developing customised travel guides.Characteristics: • A fast, easy process Access to API in 24 hours• Totally customisable to the requests and content of each brand• Over 400 destinations worldwide (more destinations by request)• Content available in more than 15 languages• Experienced support team to guide you through each step of the process
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COVID19 TRAVEL RESTRICTIONS
Covid-19 Travel Restrictions is a technology solution that uses Smartvel artificial intelligence to help the tourism sector keep travellers up-to-date with the latest travel restrictions and requirements.Smartvel technology is capable of gathering the most recent information regarding travel requirements in each country, thanks to sources from official and institutional websites such as IATA and official government websites. All the system's sources are verified and validated every hour to ensure that the information is always up-to-date.To help tourist destinations attract visitors, there is a version of this solution in which Spain or a specific destination will appear by default, so potential tourists from any country in the world can check what they need to do to be able to visit the destination, or vice versa if there are requirements for returning to their country from Spain.The solution includes: • Entry requirements in terms of the vaccination status of each traveller• Quarantine• Documents required to travel• Tests required• Testing sites in the country of origin and destination• Travel insurance required• Local regulations• Use of face coverings• Social distancing• Local health informationPoints of differentiation:• Fast launch and integration ▪ Widget implementation in a matter of days. Integration is very simple. ▪ Supported by any digital channel (web, app, chatbot, email, private area, etc.) • Content quality ▪ The information is always official and confirmed (IATA + Government websites) ▪ Automatic daily checks ▪ Improved content through use of additional sources ▪ Quality process: Manual validation and monitoring• Exclusive ad-hoc information for each airline (and HUBs)• Constant innovation and product updates • Integration of destination content
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AUMENTUR
AUMENTUR permits tourism and heritage managers to offer their visitors personalised and accessible multimedia content on their mobile devices through their free app (native iOS and Android).The tool acts as a single repository of tourist information for visitors, who should only download the content pack of the place they are visiting (museum, city, monument, etc.), without the need to download additional apps. The customisable packs allow content in different formats to guarantee a complete sensory experience: audio, video, texts, 360º videos, 3D models, virtual reality, augmented reality, etc., and in any language.The activation of content via numbers, QR codes, Bluetooth or GPS guarantee that the visit takes place without the need for any physical contact or exchange of materials. The user only needs to touch their own mobile device.The objective of AUMENTUR is to facilitate the work of tourism managers and optimise visitor experience:• Greater flexibility: ▪ Immediate implementation and real-time content updating• Lower costs and greater sustainability: ▪ Always updated, and no maintenance or hardware costs• Visual and cognitive accessibility• User messages and notifications• Tourism Intelligence Panel based on Big Data generated by the app.• Additional services to support destinations: ▪ The creation and production of video and 3D content ▪ Translations ▪ The creation and uploading of contentAUMENTUR is a cloud-based platform, meaning it always supports the latest versions of operating systems, and clients don't need to worry about maintenance.AUMENTUR promotes, at no extra cost, consultancy on the content published in the packs and customised performance reports, as well as promotion of destination on social media.
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SIGNING
Signing is a cloud-based service developed by Sismotur for the planning, management and use of signage, and has been used for the drafting of more than 100 plans for territorial and urban tourist signage in Spain and Portugal.The definition of a comprehensive plan for smart tourist signage has a scope that goes beyond the definition of a manual on how to implement signage and must consider all the complexities involved in the process of defining, designing and updating signage, as well as the incorporation of new information technologies associated with smart signage systems. For this, Sismotur proposes a proven methodology that has been successfully applied in numerous tourist destinations. While the methodological approach to the signage model can be simple in its expression, the implementation of the process of planning, design and management of signage and associated smart tourist information requires specialised technological tools. Signing allows the management of all georeferenced information (inventory of posters and designs, location of facilities, resources and points of interest likely to be signposted, location of beacons and Geofencing), and with the help of a graph of the entire road network carry out an analysis of signage and obtain information on directional signposting.The Signing service has different modules to enable the creation of inventories, the drafting of master plans, incident management and tracking of signage execution, and to manage the inventory of the digital connectors of smart signage (QR codes, NFC chips and Beacons). Its digital content is managed with the Inventrip platform's web service.
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TOURISM CONSULTANCY AND TRAINING
Services adapted to each destination's needs: • Sustainability Plans: Preparation of documentation and formalities for their presentation. • Smart Destination Planning: Drafting master plans for the transformation of destinations into smart tourist destinations based on the five key areas within the model: Governance, Sustainability, Accessibility, Innovation and Technology. • Tourism Marketing: Design of goal-based marketing plans. • Technical Offices: materialisation of everything planned through a technical secretariat with a strong technological component. • Training: Courses, conferences and presentations organised with smart tourism destinations, both on topics associated with the model's key areas (governance, sustainability, etc.) and on specific subjects like data management, marketing and more.
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IMMERSIVE VR
Sebka Technology offers a technological tool to municipalities that want to turn their history or heritage into a tourist experience through virtual reality.Traditional fishing, the history of mining, or future space travel can all be turned into tourist experiences. Thanks to the construction of a 3D virtual environment, any past or imaginable scenario can be recreated. By putting on a pair of VR glasses, the tourist enters an immersive experience which transports them in time and space. For example, a coastal village may wish to show how the sea has influenced their way of life for millennia. They can recreate a 2nd century CE Roman boat returning from a fishing trip in 3D, showing what the coastline looked like at the time and the buildings and temples it featured. These experiences take tourists to the heart of the action thanks to immersive VR.
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PHYGI VR
PHYGI by Quatechnion is a smart furniture solution that is changing the ways in which product and/or service proposals are displayed, explored and interpreted.It allows companies to get to know their clients, and to adjust each campaign in real time using data that assists with decision making. PHYGI covers:• Smart furniture• Personalised content• An environment that offers experiences through the senses• Artificial intelligence• Virtual reality• Augmented reality• Mixed realities• A mobile app• Traffic flow, user profile and behaviour pattern metrics• Connection to the cloud• Ambient intelligence• A virtual assistant• LED technology• Emotion and body language interpreting• Real-time data collection and analytics• A content management platform• A plug and play solutionTheir solutions enable any physical space to:• Keep up with e-commerce in terms of learning about consumers and collecting real-time data• Provide each visitor with memorable experiences, motivating them to discover new destinations• Create enlarged, enriching physical spaces with interactive digital content and extended realities• Learn about their environment thanks to the use of artificial intelligence and real-time consumer behaviour metrics• Link physical spaces with online shops, boosting the development of multi-channel 360º digital marketing and re-targeting strategies
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BARET: SMART TOURISM PLATFORM
The BARET smart tourism platform was created as an app designed to collect, process and compare large volumes of data from an immense variety of sources. The aim is to provide the most complete, clear vision possible of what is happening with regard to tourist destination branding, the sector's business world and the main stakeholders in the area. BARET is able to learn by analysing this information, and helps design successful strategies and actions for destinations, giving destinations and companies within the tourism sector control over the main flows of data that are of interest when designing their strategies for the future, and measuring the real impact of their actions:• The platform measures flows and numbers of people who use routes or visit installations in real time, and compares this with the impact of marketing campaigns and actions aimed at boosting the destination's branding. • It analyses the topics that clients and potential users are talking about in real time to design marketing strategies featuring content in accordance with the real experiences and interests of their target audience. • It compares trends with real changes in bookings and business volume, finding out more about the target audience and its alignment. • It analyses the real impact of investments and sponsorships, drawing conclusions about their profitability and efficiency, and obtaining smart recommendations for the future. Methodology and characteristics:Work is carried out on all the concepts concerning the destination's online positioning and on breaking down and producing granular data adapted to their scope of interest, generating data architecture that filters and enriches the Big Data taken from online monitoring and resulting in an effective table for future strategising and decision making.
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MUSEUM'S VOICE. UNIVERSAL ART
Museum's Voice is an inclusive web service to bring art and cultural heritage to everyone through the best combination of tactile-visual works, 3D models, maps, digital information and its interpretation in text, audio, sign language and/or easy read format.• Consultancy to create accessible exhibitions• Easy to access and share via a QR code or link, with no need for an app• Universal accessibility: access to information in text, audio, sign language and/or easy read format• Routing in exhibitions• Multiple different combinations of content with tactile- visual maps and 3D designs• Available in up to 14 languages• Usage statistics and data interpretation• Compatible with any device (Android and iOS)• Facilitates the achievement of the 2030 Sustainable Development Goals• Updates in real-time.With Museum's Voice, it is possible to find other ways to share cultural heritage and encourage everybody to visit independently, drawing attention to details and improving the quality of user experiences.
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MAP'S VOICE. ACCESSIBLE INFORMATION POINT
Map's Voice is an inclusive web service that allows relevant, extensive information about any service, product, local route or route abroad and different places of interest to be shared and made accessible to everyone. This could be anything from a bus route or natural footpath to the digitalisation of leaflets and guides.• Easy to access and share via a QR code or link, with no need for an app• Universal accessibility. Access to information in text, audio, sign language and/or easy-read format• Geolocation of resources situated en route• Multiple different combinations of content with tactile- visual maps and 3D designs• Available in up to 14 languages• Usage statistics and data interpretation• Compatible with any device (Android and iOS)• Facilitates the achievement of the 2030 Sustainable Development Goals• Updates in real-time.• With Map's Voice, it’s possible to offer all kinds of information in an inclusive way, with the opportunity to combine it with tactile-visual maps.
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OPTIMIZADATA INFLUENCERS
Dashboard for monitoring events and influencer campaigns on social media and other channels.The aims are to:• Monitor users and content during a campaign• Monitor impacts and other metrics on social media• Set targets and monitor campaign status in real time• Monetise campaign results• Develop and compare campaigns, managing objectives• Generate campaign reports for presentation of results • Capture new influencers or prominent followers
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OPTIMIZADATA ANALYTICS
A tool to analyse the destination's own communication channels on social networks, websites and the rest of the digital ecosystem. It also features a Social Listening tool.The OptimizaData Analytics tools centralises and organises all the information obtained from social media and other channels used by the destination on a dashboard, facilitating the analysis of data for intelligent decision making as well as monitoring events at the destination.Various displays and reports are shown that allow clients to track and control all the data simply and easily, carrying out active listening of the destination on online media. Characteristics:• The tool allows visualisation of the evolution of the main metrics of the monitored channels and helps with making the right decisions• It has an alert system to notify users of any unusual actions that may be occurring on the monitored channels• It helps optimise online marketing actions across all channels• It can monetise all actions and statistics according to contribution rates• It finds out about followers' behaviour to anticipate their needs and detect trends• The tool displays comparative reports for all of the accounts' channels• It monitors the evolution of followers and other metrics, with comparisons between dates• Reports and graphs are displayed in a printable format for presentation of results• It compares with other destinations (followers and other public metrics)• It implements historical information to obtain data and reports from previous years• Scalable tool to include more social networks and other channels• Task Manager to assist in the daily management of publications across all channels and accounts• INE data
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ARTIFICIAL INTELLIGENCE PLATFORM AND KPI MONITORING WITH PREDICTIVE CAPABILITIES
Implementation of Artificial Intelligence systems in tourist management digital transformation projects to optimise tourism quality and help foster the sector's deseasonalisation.The smart platform permits:• Facilitating visualisation and understanding of the different data sources and variables• Tourism behaviour analysis• Analysis of trends and the seasonality of each variable• Assessing the impact of the SARS-CoV-2 virus on tourism• Analysing the status of the sector's recovery• Seasonal trend prediction within each variable of the sector• Design of customised plans for attracting each type of tourist focused on the following objectives, among others: ▪ Attracting quality tourism ▪ Increasing tourism occupancy rates ▪ Optimising seasonal occupancy levels, attracting different tourist profiles to the destination throughout the year, and avoiding situations of minimum occupancy during the low seasonDifferential value of artificial intelligence in the digital transformation process.One of the fundamental reasons to digitalise is the opportunities the computerised data analysis offers. This is because studying past and present data (descriptive) can assist in drawing conclusions that support decision making. However, the greater the increase in the volume of data, the harder it is to separate relevant information from irrelevant data. Moreover, this approach does not enable future scenarios or situations that do not appear in the data to be assessed. The use of artificial intelligence overcomes these limitations by using past data to train predictive models to provide information about the future (predictive). These models can be used to view suggestions about which actions to take to maximise the probability of achieving set goals (prescriptive).
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OK LOCATED
The mission of Ole Digital Solutions is to assist organisations in their process of digital evolution and transformation, combining the most efficient digital technologies, products and solutions.Strategy:Support in business transformation defining the most appropriate strategies and processes to reach the objectives that have been set.Innovation:Support in digital transformation orientating innovation to problem resolution and companies needs.Digital product:Design and development of memorable digital products and experiences focused on people (webs, apps, CRM, etc.)
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MYSTREETBOOK
MyStreetBook is a cutting-edge artificial intelligence system that creates and recommends smart itineraries based on visitors' likes, profiles and needs.Hyper-personalised trips through a web app.It recommends tailor-made interactive routes that are generated automatically for each individual, each moment and each situation. Each route expertly combines existing attractions (monuments, nature, businesses, gastronomy, events, etc.) with a wide range of variables such as the time available, opening hours, prices, transport, accessibility, the traveller's likes and needs, trends and reviews.The web interface is aimed at inspiring visitors and helping them plan from their place of origin, while the app guides and accompanies the traveller in the destination and receives feedback. The interfaces are inserted into the tourist destination's promotional channels.Analytics and data for Smart DestinationsThe destination's managers will have visitor footfall data platform:1. Segmented traveller profiles and trends2. Smart mobility - busy areas, routes and reviews3. Tracking per resource - the most often visited resources and visitor profiles.This information is compatible with other platforms, and can be downloaded in various formats. Regular qualitative analysis reports are also generated to help the tourist destination improve.Digitalisation of tourism strategy and resources.• Identification of existing tourist attractions and untapped potential, in-demand attractions: diversity• Unification of information• Digitalisation of local businesses and existing routes• Incorporation of the cultural calendar and temporary events.Control Panel to manage content.This is set up for destinations that want to manage resources directly. The database is interoperable and exportable.Traveller Notification ServiceA traveller notification service is set up within the interfaces to inform visitors about levels of crowding or other programmed topics.
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DATA INTELLIGENCE FOR BETTER UNDERSTANDING THE VISITOR. TOUR ASSISTANTS, AUDIO GUIDES AND MULTIMEDIA GUIDES FOR TOURIST DESTINATIONS
MuseumMate has been the leader in the manufacture, development and marketing of audio guides for the tourism sector for over 27 years. With over 15 million MuseumMate hasn't just revolutionised audio guide and app technology for tourism destinations; it has revolutionised the concept itself.Intelligence from data: thanks to its Visitors Analytics tool, every visitor to a tourist destination is monitored. Visitors Analytics allows the habits, behaviour and interests of visitors to be understood in real time.Content generation: content is generated for the tourist destination based on innovative storytelling techniques. Messages are shared through emotions.Innovation: they are the leading developer of new technologies within the sector:• Web apps: the most innovative solution, sent directly to the visitor's mobile phone without the need for an internet connection or download• Apps: for Android and iOS smartphones • Own devices: The SmartGuide can provide visitors with a device to accompany them on their visit. Turn-key: a human team on hand so that destinations can get the best tool without needing to put in any extra effort or work.
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ECOSAT
A vertical platform specialising in municipal environmental services. Its function is to plan, manage, control and certify the activity of the vehicles and individuals involved in urban services. It provides the data needed to automatically generate reports and comparisons every day for maximum operational profitability, centralising all the indicators needed for decision making. Characteristics:• Fleet management: sensorisation for effective work control• Service organisation and item inventory: defining and registering the human and mechanical resources assigned to the service• Geographic information system: advanced GIS with detail of streets, sections and pavements• Service planning: creating routes and assigning resources• The level of compliance of the work teams' activities: verifying differences between the service planned and the service delivered, automatically generating comparative reports to identify discrepancies.• Incident and alerts management: managing detected incidents gives access to statistical data to improve the service• RFID identification systems: traceability of elements collected and monitoring of maintenance tasks• Container fill-level sensors by volume: dynamic routes by fill percentage• Weighing system: weighing by containerisation point for effective monitoring of the loading and management of waste• Citizen identification systems: facilitates payment by weight, thus improving recycling rates• Dates and areas of tourist interest: display of the information taking into account the established dates and areas of tourist influence• Quality, sustainability and tourist information indicators and KPIs: Configuration of intelligent dashboard, taking into account urban hygiene indicators that can be incorporated into tourism quality indices.