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UNDERSTANDING TOURISTS
Segmenting and profiling audiences to better understand them in relation to tourism, and therefore maximising the effectiveness of tourist communication, marketing or event campaigns.It provides an accurate vision of the tourism topics that attract travellers, and demonstrates their importance within the market.• It adapts tourist attractions to people's interests• It boosts and improves campaigns, focusing on the content that attracts tourists• It finds new tourists.Tyrceo processes data about tourists' places of origin, identifies those that are most influential, and studies all their preferences and lifestyles to improve communications. It also identifies what it was that attracted them to the destination. It finds new tourists who are likely to be attracted to the destination and studies social media, while at the same time monitoring hotel occupancy and lots of other useful data to ensure that nothing escapes the control of the tourist office.
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LOOKISH TACTILE INFORMATIVE LCD TOTEM
LOOKISH informative totem displays support their app for municipalities that don't have a tourist information office, or that even if they do would like to have several tourist information points available 24 hours a day, 365 days a year. They are both indoor and outdoor devices with all the features of Windows: they have the full utility of a computer or smartphone on a giant digital touch screen, usually 43" or 55" with maximum resolution, which is customisable to the tourist brand of each municipality or destination. Screens come in different shapes and sizes, and are available as totem displays, wall-mounted screens, hanging screens, etc.When there is no interaction with the totem display, it operates like a digital poster, and can also be programmed through the LOOKISH platform.The menu can on the screen can be scanned using a QR code, allowing all the information to be viewed from any device, helping to limit the spread of Covid-19. This menu is customised for each destination.
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CLEVERUS
This is an under-construction technological solution that is creating a smart learning tourist platform to recommend products and win customer loyalty. This platform will combine various key agents to generate tourist packages, providing and marketing a differential product. It will provide a customer loyalty programme based on a system of tokens that can be used to get discounts on packages and different activities.
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SMART DESTINATION SELF-DIAGNOSIS
Destination Self Evaluation is an online, self complete tool developed by TDDS. Within a few days, it provides a very accurate image of the situation in the destination with regard to the five Smart Destination key areas: governance, sustainability (environmental, socio-cultural and economic), accessibility, innovation and technology.This Self-Evaluation tool is based on UNE 178501 and UNE 178502 standards, as well as TDDS' experience in Smart Destination implementation over recent years.Introducing this questionnaire to a destination, region or country allows them to understand and compare the status of the different destinations located within it, and plan public policies that will assist development.
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SMART BEACH
A solution to improve swimmers' experiences and manage beaches/bathing areas and related consumption more efficiently (waste, water, etc.). It also allows the monitoring of different beach parameters through a network of sensors.This is a bespoke solution in line with clients' needs and can include, in each location:• A weather station which measures different parameters like temperature, humidity, atmospheric pressure, precipitation intensity and total precipitation, UV levels and wind speed and direction. It also features a sound level meter which measures sound pressure levels in dab• Cameras for capacity control that provide information about bathing areas occupancy levels in real time• Flow meters to monitor water consumption in showers or areas of interest to those managing the services• Volume sensors to check fill levels of waste/recycling containers• A station for monitoring water quality.• A digital bracelet to locate people. This consists of supplying bracelets with QR codes, so parents or guardians can scan the code to enter the person's contact details, and who to call if someone should find them• Indoor and outdoor parking solutions in cities that guide users to free spaces quickly and easily. This helps reduce congestion, makes the beach itself more attractive as it is quickly and easily accessible, and reduces pollution while increasing the satisfaction of drivers and of visitors to the beach.All this information can be integrated into the Smart Destination platform with specific dashboards to view data in real time.
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SMART IRRIGATION
Monitoring of water consumption and management of irrigation programmes for parks and gardens. Technologies to improve the management and efficiency of water consumption in shared spaces in the city.
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URBAN GOODS DISTRIBUTION LOADING AND UNLOADING AREA
Telefónica has developed this service with the aim of speeding up the occupancy of loading and unloading spaces through prior booking, via a mobile app featuring two types of profile. • Driver: to register parking areas and check available spaces in loading/unloading areas. • Visitor: to quickly and efficiently check the vehicle parking status in loading/unloading areas.Through this service, clients will be able to check the status of parking areas, occupancy statistics and platform settings.The main benefits of implementing this solution are:• Reduction in undisciplined parking in loading and unloading areas (-50%) • Increased rotation and free space availability (+30%)
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AIR QUALITY
Roll-out of specific IoT sensors spread across various points of the city to monitor real environmental parameters in real time.It assists city councils in their decision making and can be made accessible to citizens as a transparency and sharing initiative.
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SMART BUOY
Sensors placed on buoys to monitor different parameters: • Conductivity-temperature sensor• Pressure sensor• Turbidity sensor• Dissolved oxygen sensor• Chlorophyll A flows sensor
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SMART LIGHTING
This solution improves energy efficiency and generates savings as it allows lights to be fully controlled. It provides greater efficiency and control, and improved city quality through the adaptation of facilities and the use that is made of them. Moreover, these solutions reduce CO2 levels as they reduce light pollution. This system allows lighting systems to be controlled and monitored; lights can be turned on and off remotely, and light levels controlled. This not only improves energy efficiency; it also optimises maintenance task and facilities management, monitoring consumption and dealing with possible unjustified irregularities. The communication technology used is NB-IoT due to the small size of the data packets sent, the high concentration of nodes installed in cities and the systems' low energy consumption.
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CONSULTANCY SERVICES FOR SUSTAINABLE SMART DESTINATIONS
Soluciones Turísticas has a lot of technical experience and knowledge in terms of providing services for destinations:• Developing master plans for Smart Tourism Destinations, aligning them with their strategic plans or developing them in parallel.• Developing sustainability plans for tourist destinations, aligning proposals alongside ad-hoc helplines.• Creating ICT and sustainability audits for leisure and tourism sector companies.• Technical assistance for structuring tourist experiences for destinations, and developing and marketing communication strategies.• Designing and opening product clubs, and providing technical assistance to facilitate the marketing and launch process.• Concept and viability studies for tourism and leisure sector projects.• Creating tourism project master plans.• Training plans for the launch of tourism experiences, and technical assistance for mentoring entrepreneurs.• Plans to add value to tourism experiences within the primary sector, including both public and private initiatives.
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TOUCH SCREEN TOURIST INFORMATION KIOSKS
Solaria9 offer touch screen platforms developed especially for municipalities and tourism. Their service consists of unique, personalised content design for touch screen display totems for tourist information, which can be installed indoors or outdoors.They focus on user experience and interface design, ensuring that the system is intuitive and easy to use for any visitor, regardless of whether they have any technical knowledge or are used to using touch screens. Each project is tailored to the requirements of each municipality, and service and content updates are performed immediately from the data centre.Their totem displays are designed for intensive use, with ingress protection code IP65, anti-vandalism, automatic brightness control and the option to add extra hardware such as mobile phone charging points, a Wi-Fi hotspot and much more. Their projects are integrated with all the different kinds of sensors available, such as: proximity, lift and learn, temperature, air gesture, voice recognition, gender recognition and more.They provide all the hardware needed for digital projects, touch screen kiosks, LED screens, LCD screens and interactive smart boards, and have their own software to update and publish content. They also have a professional team consisting of two developers with expert knowledge of Intuiface, a graphic designer and a specialist in user interface (UI) design, user experience (UX) design and interaction design (IxD). They work from the cities of Ceuta and Malaga, sending and installing their devices across the whole country.They have designed a wide range of apps where their municipality can display, among other elements:• Places of interest• Tourist attractions• Regional events• Multimedia galleries• Weather reports• Transport• Out-of-hours chemists• News• Marketing• Cultural calendars• Surveys• Tourist routes• Gastronomy• Fairs and festivals• Craftwork• Emergency services• Advertisements• Complaints and suggestions
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SMARTVEL CHATBOT
Through the Smartvel chatbot embedded in Facebook Messenger, users can access all the information on their destinations.This system processes over two million events a year that go though more than ten verification, enhancement and categorisation processes. All this content, which comes from more than 400 internet sources, is organised and categorised thanks to Smartvel's unique technology.Smartvel Chatbot:• Offers fast and up-to-date information on what's going on at destinations according to the needs of each traveller• Conversation and logic from predefined messages, totally adapted to each brand (programmed in non- natural language)• Interacts with customers 24/7 and enriches their experiences with useful and relevant content
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VISIT EXPERIENCE
YBVR develops immersive experiences over the internet, offering:• Production of 360º, high-quality video (up to 8K-60fps), both live and recorded, enriched with real-time data, dynamic graphics, conventional video and high fidelity audio• Its internet-based video distribution platform maximises quality, reducing the bandwidth needed Totally scalable to respond to the needs of all audiences• Immersive apps to convert access to the content into an immersive experience, for mobile devices, tablets, PCs and above all, virtual reality glasses. With instant camera change and multi-screen menu (control room).Especially designed for the tourism environment, it offers VISIT Experience, which in addition to the use of its technology, offers tourist destinations the possibility to create virtual tickets, opening the doors of their experience to the digital world, both with on-demand content and the broadcasting of live events.• Fully integrable with its ticketing platforms• Enables the sale of tickets to visitors who travel virtually from the USA, Korea or any part of the world• Opens up a new line of income, mitigating the impact of Covid-19 and with great potential for future development.
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IBEAKEN
iBeaken is an interactive cloud product that displays information about a resource of interest (a work of art, monument, sculpture, building, archaeological site, church, etc.) through any smartphone and in the language the user selects. iBeaken is first and foremost a storyteller, which enables its users to learn about the history behind any resource, both tangible and intangible, with interesting details and anecdotes. It works both indoors and outdoors, and on any device that has a web browser.The platform has a powerful content manager that allows content relating to the resource to be efficiently created, added and modified. Its simple and effective design focuses on the content, helping visitors to quickly get used to using it. The template can be customised, allowing clients to upload their own corporate colours, logo and icons to the map.Its panels (with a 10-year warranty and a novel method of fixing digital images using a high-pressure process) come equipped with an NFC antenna and a QR code to provide immediate access to information about the resource.iBeaken continuously improves the system to make it simpler and more user-friendly for its clients and users.
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WELIGHT SMART LIGHTING
WeLight Smart Lighting improves the quality and efficiency of public lighting, ensuring a more efficient service and a better user experience. Integrating new technologies in the public lighting infrastructure has the potential to generate savings, optimise processes and facilitate improved decision making. It establishes a base for the implementation of a smart digital platform to manage other city services, a step towards becoming a Smart City.WeLight monitors and controls the public lighting infrastructure, detecting irregularities in consumption or operational malfunctions, as well as compiling consumption and savings reports. The system helps managers to prepare inventories and carry out both preventative and corrective maintenance. This solution not only guarantees energy efficiency but is also key for public and traffic safety. Remotely managed lighting, along with the integration of devices like artificial vision cameras and influx or noise sensors, form a smart security system for public safety and security agencies. Likewise, remote management of lights with colour variations can be used for adaptive decorative lighting and tourism. It is an end-to-end solution for optimal service, made up of IoT devices such as Unigate or Actis, as well as the complete WeLight software platform.The solution allows for several distribution models: Remote management at the top of the electrical panel (control panel and circuits) and point-to-point remote management, both of which are compatible with conventional and LED lamps, or through wireless LPWA or PLC communications. In addition, system distribution is made easy and agile using a mobile application. WeLight uses multi-operator SIMs, ensuring high quality network connection and coverage. Security measures are implemented in both hardware and software (VPNs, SSL certificates, etc.) so that all information can be securely transferred online. WeLight is a flexible modular solution with multiple configuration and distribution options using a software as a service (SaaS) or under licence.
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CYBERSAFE DESTINATION: AN AUDIT ON THE CURRENT STATUS OF CYBERSECURITY FOR A SMART DESTINATION SERVICE
The audit analyses security requirements and privacy needs, and their level of compliance. It also evaluates the readiness level of the smart infrastructure and identifies its critical points in order to adapt to the strategy.The audit involves a test of the technologies' security (communications, administration, sensor maintenance, potential danger of physical handling) and assesses suppliers' management of devices to ensure they are free from vulnerabilities from the manufacturing stage to the installation stage.
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TRABITAT
TRABITAT is a B2B2C digital ecosystem (app and/or website) that brings different tools, products and services together in one place.TRABITAT facilitates communication and connection between travellers, companies, institutions and destinations, simplifying the objectives of the different stakeholders within the tourism industry. TRABITAT is flexible and adaptable, and consists of the following modules: digital identity, health, payments, travel market, a sustainable loyalty programme, an entertainment channel and geo-habits.TRABITAT, developed by Wanderlust Global Life, provides a tool that is useful and practical for both holidays and everyday life.In our “new normal”, TRABITAT facilitates digital transformation, while at the same time allowing progress to be made towards the responsible reactivation of tourism around the world.
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TOUCHFREE INTERACTIVITY
All systems and touch screens are adapted to interactive systems that don't need to be touched. This technology allows users to interact with any type of screen or surface just by moving their hand in the air.Advantages:• Easy to integrate, implement and use• Runs invisibly on existing user interfaces• Adds contactless interaction• Familiar interactions, similar to a touch screenHow users can interact:• Users' hands are detected and shown as a cursor on the screen• Users can select elements without touching the screen just through a simple "air push" movement, which is similar to touching a screen, but in the air.
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GEOLOCATING TOURISTS
The tourist geolocation platform finds which geographical areas are most likely to respond to capture campaigns, based on the extraction of data about tourists' interests and analysing the homogeneity of the locations.• Phase 1: extracting tourists' interests based on Big Data, opinion surveys, active listening on social networks and any other source of information.• Phase 2: analysing the homogeneity of the location through statistical comparisons and formulae.• Phase 3: constructing a classification model (machine learning, AI) for geographical location and capture through logarithms.Tyrceo helps destinations attract more tourists. They specialise in analysing demand and reputation, tourist knowledge and geolocation.
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TRUESOLUTIONS
This ecosystem consists of different products that focus on providing accurate, real-time, traceable and geolocated information for all operations and assets linked to an organisation's impact on the environment. It is based on machine learning, blockchain and ethical artificial intelligence technology, which serve as key tools to monitor impacts and management, using predictive models which facilitate effective and efficient decision making. It also features a customisable Smart IoT control panel that presents the monitored information in a way that ensures it is accessible and universally understandable. It allows data on the use of resources to be recorded and monitored, boosting its efficiency. It performs specific analyses and scientific assessments through automatically calculated indicators.Through TrueSolutions, destinations are offered the following differentiating features:• Developing a personalised multi-channel dashboard, scalable for the real-time management and monitoring of the implementation of the different measures adopted within the Spanish Network action plans• Obtaining information on a real-time map about the weather layers (weather, oceanographic, atmospheric, quality indicators, alarms), sensors and alarms (sensors, water quality indicators, blue flag, other alarms) and the carbon footprint of entities and users• Synchronising with geospatial satellites like EUMETSAT, NASA, etc.The platform integrates the main usage guidelines and indicators related to the Smart Destinations project in order to provide a realistic deviation metric and obtain a constant overview of its effectiveness.TrueSolutions is the indispensable tool to efficiently manage the data collected in smart tourist destinations and to give traceability and visibility to the actions of Smart Cities and Smart Destinations.
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COMTUR
comTUR is a tourism promotion and marketing platform (0 km products, local suppliers, information, responsibility, safety and sustainability) with a market place and artificial intelligence tools.Reasons for its implementation:• Additional assistance to tour operators and OTAs.• Brings promotion closer to booking• Provides greater local autonomy• Lowers marketing costs• Increases the tourism offer (includes experiences that don't exist on the big platforms) ▪ Dedicated server, hosting and cloud ▪ Creation of communication APIs ▪ Design and creation of tourism apps ▪ Design and creation of tourism websites ▪ Design and creation of interactive digital tourism brochures ▪ Design and creation of interactive digital tourism maps
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ONEPASS
Distributed registration and deep neuro-evolution learning technologies used to create a single European multi-modal digital transport ticket.OnePass is a technological tool that uses blockchain and artificial intelligence to create a multi-modal digital ticket. This system will allow all the modes of transport travellers need during their trip to be combined into one single ticket. It will also feature a route planning and recommendation tool.This solution has been developed in collaboration with the University of Salamanca.
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VISITBOT
VisitBOT is a tailor-made chatbot for tourist destinations. The use of artificial intelligence also provides a comprehensive, digital and sustainable tourism data processing service.Managed by tourism consultants, the chatbot both provides information to users, and collects information about them. It therefore makes it possible to structure knowledge of the destination.The system can store and process a large amount of data in real time. Destination managers can thus better understand their visitors, their needs and preferences.VisitBOT is a digital tool available 24 hours a day. The chatbot also speaks in different languages and allows the user to interact with it quickly and intuitively.
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TOURISMATIC
A technological solution that provides tourist offices with the ability to display destinations' full tourist product offers through their websites. It is an independent, modern and open marketplace (it can be shared with any tourism product provider), customisable, multi-language and multi-source as it works as a meta search engine. Through a simple banner they link directly to the provider's sales platform, email or phone. Offers can be uploaded via APIs or Intranets.